First Look marked its first annual gathering with PROLOGUE, bringing together the voices, ideas and aesthetics shaping contemporary Indian culture. Titled On Celebration, the inaugural edition brought together leaders across fashion, beauty, craft, design, hospitality and weddings to examine how contemporary India celebrates, gathers, preserves tradition and reimagines the rituals that bring us together. As Read More
The First Chapter of PROLOGUE
On the evening of July 26, First Look hosted the first edition of PROLOGUE: to Celebrations at Pernia’s Pop-Up Studio’s heritage location at Ismail building in Mumbai. Situated in the heart of the city, the historic architecture of the property brought together industry leaders across beauty, fashion, skincare, jewellery and wedding. As visionaries, designers, and Read More
An Ongoing Conversation with Art ft. Deepak Shinde
We often think of art as a way of capturing a moment. But for artists who spend decades making it, the process is also about accumulation – of images, memories, places and questions that refuse to disappear. A subject encountered early in life can return years later carrying an entirely different meaning. Perhaps that is Read More
Reimagining a Legacy, One Jewel at a Time ft. Yashovardhan Sharma
With four generations of carpet-making woven into his family history, Yashovardhan Sharma grew up in Jaipur determined to forge a path of his own. To a teenager eager for personal expression, the family carpet business didn’t feel like an artistic playground; it was just the background noise of shipping paperwork, payment tracking, and container loads Read More
First Look Prologue : The New Rituals of Getting Ready
First Look marked its first annual gathering with PROLOGUE, bringing together the voices, ideas and aesthetics shaping contemporary Indian culture. Titled On Celebration, the inaugural edition gathered leaders across fashion, beauty, craft, design, hospitality, and weddings to examine how contemporary India dresses, gets together, preserves tradition and reimagines the art of celebration. As the evening Read More
Rohit Gandhi + Rahul Khanna Bring Noir Botanica to Mumbai’s Galeries Lafayette
As evening settled over Mumbai on 20th August, Galeries Lafayette was transformed into something far removed from its usual retail rhythm. The space took on the intimacy of a dimly lit Parisian salon, with jazz, movement and theatrical touches setting the mood for Rohit Gandhi + Rahul Khanna’s presentation of Noir Botanica. Rather than a Read More
Sabyasachi x The Met: Where Indian Craft Meets the Art of the World
Some collaborations do more than bring two names together; they create a dialogue between two distinct worlds.The Metropolitan Museum of Art and Sabyasachi’s newly announced multi-year collaboration is a compelling example. Bringing together one of the world’s most significant cultural institutions and one of India’s most recognisable luxury houses, the partnership opens up an expansive Read More
Eat. Play. Perform.: Inside Kinita Kadakia Patel’s Nutrition Philosophy
For years, the language of wellness has revolved around a single number: the number on the weighing scale. Eat less, weigh less. Cut carbohydrates, lose weight. Find the right superfood, accelerate the process. But as our understanding of health evolves, so does the definition of transformation. For nutritionist Kinita Kadakia Patel, a Metabolic Reset & Read More
Beauty for the Wild Child
The conversation around beauty in India is as old as time. Long before botox shots, chemical peels and red light therapy, there existed rituals built on elements found in nature. While today’s market offers concern-focused scientific treatments and products, the lack of clean and unadulterated ingredients is undeniable. Diipa Büller-Khosla’s brainchild, co-founded with her husband Read More
Art of Angles
Against a canvas of light, shadow, and stone, this editorial celebrates Indian menswear through the lens of modern architecture.
Not Your Grandmother’s Textile
Indian textiles carry a strange intimacy, although most of us only recognise it much later, usually while emptying an old wardrobe. In India, clothes rarely exist as just clothes. They collect stories, absorb people and memory, and become records of lives lived. That relationship has shaped the way we speak about craft for generations. We Read More
Craft in Context ft. Ashiesh Shah
Few words have been stretched as thin by the design industry as craft. It appears almost everywhere with ritual regularity, often used to describe everything from textured finishes to handmade imperfections. But somewhere along the way, craft became a visual shorthand rather than what it has always been: an inheritance of knowledge. For architect and Read More
Ekaya, Beyond Preservation
Preservation is second nature to a lot of people, especially us Indians. It’s engraved in the way the country remembers – through food, textiles, craftsmanship, rituals, and even art. It reveals itself through recipes passed down without measurement, heirlooms folded into cupboards for generations, rituals repeated instinctively, and crafts carried forward through the memory of Read More
The Memory Keepers ft. The House of Amrapali
Ever wondered why certain pieces remain so difficult to part with. Why does a grandmother’s bangle tucked away in a velvet pouch feel more valuable than something infinitely more expensive bought yesterday? Why do old jewels continue to exert such emotional force long after the people who wore them are gone? Perhaps because there are Read More
Gopi Vaid on Reimagining the Art of Marodi
Through a contemporary design language and a centuries-old craft form, Gopi Vaid offers a compelling case for revival through relevance. At the heart of her eponymous label is Marodi, once only reserved for India’s royalty. Today, the designer reimagines this highly intricate technique for discerning consumers possessing global tastes. The result is a thoughtful dialogue Read More