There are clothes that carry memories, and then there are clothes that become memories themselves. At Lakmē Fashion Week x FDCI, Indian menswear label Countrymade explored this very thought with Material Memory, its Spring Summer 2027 collection. First unveiled in Tokyo, the collection arrived on the Indian runway through a thoughtful interplay of craft, texture Read More
Fashion
Kendall Jenner and Jacob Elordi: The Fashion It-Couple We Can’t Stop Watching
There are celebrity couples you follow for the romance, and then there are the ones whose wardrobes have you mentally rearranging your own. Kendall Jenner and Jacob Elordi, whose recent outings have me doing what any perfectly reasonable fashion enthusiast would do, zooming into paparazzi pictures and taking notes. The pair have been spotted together Read More
Kylie Jenner debuts at the Victoria’s Secret 2026 runway in $50M Fantasy Bra
The Victoria’s Secret Fashion Show is back, and honestly, can we keep calm? The annual spectacle of supermodels, sky-high wings, and jaw-dropping lingerie just got a whole lot more exciting with Kylie Jenner making her debut. Add Adam Selman at the creative helm and $50 million worth of diamonds, and suddenly, everyone has their eyes Read More
5 Designers to Have on Your Navratri Wishlist
Navratri is just around the corner and, while everyone else seems to have their festive wardrobe figured out, I’m still wondering what I’m going to wear. With nights of garba, dandiya and celebrations stretching well past midnight, the occasion calls for a look that can keep up. The colours, the music, the lights and, of Read More
Mishru Looks Back to Move Forward with ECHOES
What happens when a fashion house looks back at the signatures that built its identity, not to recreate them, but to see where they can go next? For Mishru, the answer is ECHOES, its new fusion festive collection that revisits familiar codes through a contemporary lens. Following Reframed, which explored how bridalwear could live beyond Read More
Lili Reinhart’s The Love Hypothesis Press Tour Looks Are a Love Letter to ’90s Rom-Coms
Lili Reinhart clearly got the memo: if you’re going to promote a rom-com, you might as well dress like you’re starring in one. While on the press tour for The Love Hypothesis, the actor has been serving one nostalgic look after another, borrowing from ’90s rom-com heroines, iconic movie wardrobes and the fashion archives. The Read More
Sterling Point’s Annie Jacobson’s Wardrobe Deserves a Plotline of Its Own
Let’s be honest, Sterling Point has given us plenty to obsess over. The Rory-Ellis debate? Still going strong. The soundtrack? Already on repeat. The romance, drama and Muskoka chaos? We’re obviously invested. But somewhere between picking sides and analysing every plot twist, we found ourselves paying attention to something else entirely: Annie Jacobson’s evolving wardrobe. Read More
Rishi & Vibhuti’s New Bridal Wardrobe Has a Look for Every Chapter
What if the feeling of “the one” wasn’t just reserved for finding your person, but for finding the way you want to celebrate, too? With Koi Mil Gaya, Rishi & Vibhuti turned that instinctive certainty into a destination wedding wardrobe that is playful, personal and designed for every chapter of the celebration. “For me, Koi Read More
Lovebirds’ SS27 London Fashion Week Collection Is Rooted in the India We Remember
If you grew up in India, chances are you’ve seen this collection before. Not on a runway, but in school corridors, old photo studios, neighbourhood shops and Bollywood posters. For SS27, Lovebirds took those blink-and-you-miss-them details and gave them a very fashionable second life at London Fashion Week. Founded by Amrita Khanna and Gursi Singh, Read More
New York Fashion Week 2026: 5 Trends We’re Taking Note Of
New York Fashion Week always delivers its fair share of surprises, but this season, the interesting part wasn’t necessarily what was new. It was what designers did with things we’ve seen before. Sweaters moved from shoulders to waists, fringe gained unexpected texture, minis went full ’60s retro, and sheer skirts proved that layering is an Read More
Before the Hashtags: How Parthip Thyagarajan Built WeddingSutra
Long before Instagram dictated bridal aesthetics and viral hashtags defined the wedding lexicon, Parthip Thyagarajan was already imagining a digital future for India’s most extravagant industry. In 2000, when wedding planning was largely an offline affair, Thyagarajan launched WeddingSutra.com – a digital-first wedding platform created to give couples access to ideas, information and inspiration in Read More
Prastuti Designs’ Anshul Gupta On The Art of Taking Time
In an age of instant gratification, there is something quietly radical about choosing to take your time. A saree that takes hours of hand embroidery, a textile woven over generations, a motif patiently built one stitch at a time: these are not simply beautiful objects. They are reminders of a slower way of making, and Read More
Worth the Shot: How Sheldon Santos Finds the Photograph Beyond the Frame
Somewhere between the photograph you planned and the one you actually get is usually where the magic happens. For Sheldon Santos, that is where things get interesting. The lights can be set, the styling done, the pose worked out, and then someone turns their face, moves differently or does something completely unplanned. Instead of correcting Read More
First Look Prologue: The Art of Gathering
First Look marked its first annual gathering with PROLOGUE, bringing together the voices, ideas and aesthetics shaping contemporary Indian culture. Titled On Celebration, the inaugural edition brought together leaders across fashion, beauty, craft, design, hospitality and weddings to examine how contemporary India celebrates, gathers, preserves tradition and reimagines the rituals that bring us together. As Read More
The First Chapter of PROLOGUE
On the evening of July 26, First Look hosted the first edition of PROLOGUE: to Celebrations at Pernia’s Pop-Up Studio’s heritage location at Ismail building in Mumbai. Situated in the heart of the city, the historic architecture of the property brought together industry leaders across beauty, fashion, skincare, jewellery and wedding. As visionaries, designers, and Read More