The FIFA World Cup has always been a spectacular celebration of football, passion, and national pride. But beyond the electrifying stadium atmosphere and unforgettable moments on the pitch, another fascinating narrative has begun to capture attention – fashion. Team arrivals are no longer just entrances; they have transformed into powerful style moments.
Today, visionary designers are bringing sport and fashion closer than ever, using distinctive ideas and thoughtful details to redefine how teams show up off the field. As the tournament unfolds and players chase moments of glory on the pitch, they are arriving not only as athletes but also as style icons, carrying elements that echo their country’s culture, history, and identity with them.
Stella Jean x Haiti
Celebrating Haiti’s return to the World Cup stage, Stella Jean brought a fresh perspective to football fashion with her capsule collection, turning classic jerseys into creative statement pieces that blended sport and style. With L’Haitiana, Stella Jean transforms Haiti’s football culture into a sophisticated expression of fashion and heritage.
Gabriela Hearst x Uruguay
Gabriela Hearst’s collaboration with two-time FIFA World Cup champions, Uruguay, was beyond just suits and formal dressing. This collaboration marks a homecoming for Gabriela – it is a profound tribute to her roots. The made-to-measure suits centre on the utilisation of fine Uruguayan merino wool, crafted from fibres sourced directly from local ranches in the north of the country.
Jacquemus x France
For France, Jacquemus brought its signature style to the tournament with a collection that reflected the effortless charm often associated with Les Bleus. Drawing on the colours of the French tricolour, the collection reimagined national pride through a refined palette of blue, white, and red. Featuring players like Kylian Mbappé and Ousmane Dembélé in the campaign, Jacquemus fused fashion and football to create a collection that is distinctly French.
Willy Chavarria x Mexico
The Willy Chavarria x adidas Mexico Soccer jersey takes inspiration from an iconic retro Mexico soccer jersey from the early 90’s. Designed in partnership with the Mexican Football Federation, the jersey features Chavarria’s signature oversized aesthetic combined with the classic design. Chavarria brought in a distinctive vision for El Tri, inspired by the passion and pride surrounding the Mexican national team, carrying its story far beyond the boundaries of the pitch.
Loewe x Spain
Stepping into the tournament with a sharp and sophisticated presence, Spain partnered with Loewe for a refined collection of tailored suits and premium leather accessories that reflected the team’s modern identity. The collection encapsulated the ‘Spanishness’ that has defined the house’s DNA for decades.
Siobhan Mackenzie x Scotland
Rooted in Scotland’s rich heritage yet shaped by a modern perspective, Siobhan Mackenzie brought a distinctive touch to World Cup style. Reimagining kilts through innovative design, the Scottish designer paid tribute to the supporters. Created in partnership with Heineken, the design captures the voices of the Tartan Army and transforms them into embroidered sound waves woven across tartan.
Carlo Pignatelli x Morocco
Known for his refined approach to menswear, Carlo Pignatelli brought a polished touch to Morocco’s World Cup style. Arriving in the United States for the FIFA World Cup, the players wore understated black suit paired with a white shirt and a red tie, directly reflecting Morocco’s national colours. The overall look felt composed and ready to make an impression long before kickoff.
Alvin Mak x DR Congo
Alvin Mak reimagined Congo through a stylish collection of black tailored suits inspired by “La Sape,” the iconic Congolese culture known for its elegance and self-expression. Leopard-print details and symbolic accessories paid tribute to the nation’s “Leopards” identity and its memorable 1974 football legacy, bringing together heritage, pride, and contemporary African style in a striking yet meaningful way.
