In a world where fast fashion often dominates, a growing wave of brands is proving that style and sustainability can go hand-in-hand. As consumers become increasingly conscious of their environmental and ethical impact, India has witnessed a growing demand for sustainable fashion and lifestyle products in recent years. From eco-friendly materials to recycling fabric, several Indian brands are leading the charge toward a greener future.
New-age designer labels redefine fashion and lifestyle, focusing on sustainability without compromising style or quality. Whether it’s clothing made from organic fibres, upcycled materials or leftover fabrics, Indian brands are paving the way for a more responsible approach to consumerism.
From promoting local artisanship to using innovative, earth-friendly materials, we’ve handpicked eight brands that prove that fashion can be chic and eco-conscious. Whether you’re looking to refresh your wardrobe or make more mindful sartorial choices, these brands exemplify how style and sustainability can go hand-in-hand.
No Nasties
True to its name, No Nasties is a trailblazer in ethical and sustainable fashion. The brand offers fair trade, organic, and vegan clothing. They’re committed to creating planet-positive clothing, actively offsetting the carbon footprint of each product through initiatives like solar power, wind energy, forest conservation, and reforestation. In collaboration with Green Story, a third-party life-cycle analysis platform, the brand meticulously tracks the environmental impact of its products, from material sourcing to fabric consumption. Their collection features versatile, everyday essentials for men and women, crafted from breathable organic cotton and dyed with herbal and all-natural dyes.
11.11/eleven eleven
Producing small-batch slow-made clothing, 11.11/eleven eleven is renowned for its use of indigenous cotton and 100% natural dyes. With craftsmanship at the heart of their design philosophy, the brand collaborates with artisans located across India. Handloom sweatshirts, breezy silk dresses, khadi denim, and craft-infused outerwear make up the brand’s collection. The label focuess on creating high-quality, timeless pieces using eco-friendly materials and processes that honour India’s rich textile heritage.
Vanaras
Vanaras stands out sustainably with its use of GOTS Certified Organic cotton and dedication to slow fashion principles. Specialising in minimalist designs, the brand offers a range consisting of co-ords and outerwear to tops, dresses, and bottoms. With a focus on timeless fashion, Vanaras creates flattering silhouettes in plain, vintage-inspired hues, blending simplicity with enduring style. Sustainability is at the brand’s core, with a fully biodegradable collection that reflects eco-conscious values.
The Summer House
The Summer House is perfect for those seeking versatile clothing that transitions effortlessly from work to leisure. Specialising in warm-weather essentials, the brand blends ancient Indian craftsmanship with contemporary fashion. More than just a label, The Summer House is a force for positive change, collaborating with rural artisans to sustain and revive traditional crafts while promoting ethical, non-exploitative practices. Partnering with 17 craft clusters across India, the brand produces unique textiles and handmade garments using organic fabrics.
The Terra Tribe
At the crossroads of slow fashion and masterful craftsmanship, The Terra Tribe offers timeless style with a solid commitment to sustainability. Known for its short production runs, each piece reflects fine tailoring and eco-friendly practices. A standout feature of the brand is its use of Tencel, a sustainable fabric, which helps reduce its carbon footprint while supporting local industries. The Terra Tribe’s dedication to the environment extends to incorporating recycled metal trims in its designs, making every garment as responsible as it is stylish. From casual, everyday elegance to sophisticated attire, their collections are crafted to last, transcending seasonal trends.
Nicobar
Nicobar, a brand rooted in mindfulness, offers timeless clothing crafted from eco-friendly materials like organic cotton, recycled wool, and cupro modal. With a focus on responsible manufacturing, Nicobar is dedicated to reducing waste and minimising its carbon footprint, turning garments into more than fashion – each piece is a step toward conscious living. Nicobar’s philosophy extends beyond fashion, offering a holistic lifestyle experience that includes tableware, bedding, and travel essentials.
Jodi
Jodi is a slow fashion brand known for its vibrant, craft-inspired designs. Drawing on Indian artisanal techniques such as hand block printing, bandhani dyeing, and hand embroidery, Jodi creates joyful, fashion-forward pieces for your home and wardrobe using natural Indian textiles. The brand aims to bring colour and creativity to everyday life with its unique, handcrafted collections.
Grassroot by Anita Dongre
Anita Dongre’s Grassroot label is an example of an ethically made, sustainable fashion rooted in India’s rich cultural heritage. This brand champions sustainability and empowers female artisans from rural communities, preserving traditional crafts while providing them with economic opportunities. The Grassroot collection features a vibrant array of sarees, kurta sets, and dresses, each adorned with intricate hand embroidery and created using time-honoured dyeing techniques.
