Pernia’s Pop-Up Shop has pioneered luxury shopping giving fashion enthusiasts a front row experience of prestigious runways and first-hand access to the ateliers of premier designers from the comfort of wherever they are. With its extensive display of collections and top-notch unprecedented services, Pernia’s Pop-Up Shop has become a favourite destination for luxury fashion brands Read More
21 picks to shop from the End Of Season Sale
In case you haven’t heard, Pernia’s Pop-Up Shop’s massive End Of Season Sale is here! With up to 70% off on our favourite brands, how can we resist to shop? We scrolled through the sale and saw some of the most-wanted items from the countries top brands and designers. This epic sale has everything one Read More
Everything You Need to Include in Your Bridal Trousseau
Creating a bridal trousseau is a journey laden with profound significance for every bride-to-be. A trunk filled with jewellery, ensembles, and personal treasures, the bridal trousseau helps the bride-to-be to gracefully enter into a new chapter of life and every occasion leading up to the wedding day. While heirloom pieces have been high on the Read More
How to wear the blazer from street strolls to swanky setups
From the street to office hours and beyond, the ubiquitous blazer is a proven glam fix that can add more attitude to any look. If we take a walk back to sift fashion archives, the evolution of the blazer has been quite intriguing; from being a widely followed male uniform to introducing androgyny with its Read More
Office outfits that make you feel powerful: Power Dressing
Do you ever wake up feeling like you want to seize the day and everything else around it? Do you ever draw your blinds wide and feel like the sun is practically smiling on your face? Or do you wake up feeling like today is not the day? Well, whatever is your morning mood, we’ve Read More
Inspiring Change: All Inclusive
On the 24h & 25th of May, Pernia’s Pop-Up Shop hosted ‘All Inclusive’- An event to promote body positivity. The event was held at ‘The Stylist’ in Mumbai. Everyone is beautiful and individuality must be embraced! With the hope of making a change and promoting fashion inclusivity, the event was a small step to spread Read More
The Art of Denim: From Functionality to Fashion
Denim has been a patent fashion item for years, from runway to racks to roads, we’ve seen it everywhere, especially on our legs (a.k.a jeans). We owe this wonder of jeans to two men of the 1800s who created the first pair of jeans which were worn by mill workers and soldiers of the war Read More
Seasonless & Soothing: Four ways to master understated elegance
‘Less is more’ is the buzz word that’s winning the fashion scene currently. Embracing minimalism in all its glory is the new way to walk down to stardom. Understated pieces are easy to pull off, unlike the could-make-cringe-trendy pieces that you need to put a lot of thought in order to ace it perfectly. If Read More
Top 10 picks to swing into the monsoon season
As we transition from the summers into light pre-monsoon drizzles, it’s time you prep your wardrobe for the new weather. The coming days do promise gloomy days and weeks, but your style statement shouldn’t suffer the doom! We’re here to assist you to get through the rainy days with playful wearables. Solidify your fashionista status Read More
Best 5 Gift Ideas for the Numero Uno Dad
With Father’s Day fast approaching, it’s time to prep to officially thank him for anchoring our life like a superhero. And you’re often at your sixes and sevens when it comes to expressing you abundant love with a gift. This special day is all about celebrating your bond with the big guy you can look Read More
5 Reasons to Shop the End of Season Sale
Nothing defines delightful shopping better than scoring a dress you’ve eyeing, on a discounted price! As we usher into the second half of the year, here comes the End of Season Sale with a wave of mega-discounts and never-seen-before deals. Pernia’s Pop-Up Studio and The Stylist is giving away a steal-tempting discount of up to Read More
Sheer Royalty: The timeless richness of a Chanderi ensemble
The chanderi silk fabric traces its genesis from centuries ago as a handwoven fabric that was prominently patronized by the royalty of old times. Its name is derived from the ancient town of Chanderi in Madhya Pradesh where the weave was originally honed by the local craftsmen. The fine look of the handspun fabric is defined Read More
Wedding Vows with the BFF: An Indian Bridesmaid’s Style Guide
You might have mastered in sashaying every wedding gala as a glammed up fashionista but leading the bridesmaid entourage as you walk down the aisle with your BFF bride is no easy feat. Playing the bridesmaid to your favourite girl in the whole world is very special. Comforting her through overwhelming shopping melt-downs and living Read More
Designer Focus: Rohit Gandhi + Rahul Khanna
Expert couturiers Rohit Gandhi and Rahul Khanna, have given us emotive stories in the form of fashion for the last 20 years. With sculpted and wearable pieces of art, their label is known for impeccable cuts and re-imagined design sensibilities. Their Spring-Summer collection titled ‘Pixel Yard SS’19’ features modern silhouettes in a fresh colour palette of Read More
2 AM Fashion Finds: Warm Hues
Every season comes with the promise of a new wardrobe! We are back our series of 2 AM fashion finds. This time our fashion editors have been fascinated with a warm colour palette. From dresses to trousers, the curation this time includes easy to wear outfits and comfortable silhouettes all under Rs. 5,000. Shop The Read More