India’s streetwear scene has gained tremendous momentum over the past few years, blending global trends with local culture to create a style that’s uniquely Indian. What was once a niche movement has exploded into a full-blown fashion revolution, with streetwear brands sprouting up across the country, offering bold, innovative, and culturally inspired designs. The rise of social media, music, hip-hop, and pop culture has played a significant role in this evolution, turning streetwear into a fashion statement that embodies individuality, creativity, and rebellion against the mainstream.
Indian streetwear brands are fusing elements of traditional craftsmanship and local motifs with modern aesthetics. From oversized graphic tees to edgy accessories and unique sneaker designs, these homegrown labels push boundaries, carving out their own space in the streetwear market. Below, we’ve handpicked Indian streetwear brands redefining the country’s fashion landscape.
Jaywalking
Jaywalking, the brainchild of designer Jay Jajal, is a standout in India’s streetwear scene, blending art, culture, and fashion. Celebrated by trendsetters like Ranveer Singh, this Bombay-based brand champions gender-inclusive fashion with a strong influence from hip-hop culture. Known for its signature boxy utility pants, pleated trousers, oversized shirts, and sweatshirts, Jaywalking pushes the boundaries of conventional streetwear. With its edgy, oversized silhouettes and fearless style, Jaywalking is redefining street fashion, making it accessible and impactful for the modern generation.
NoughtOne
NoughtOne stands at the intersection of streetwear and military-inspired fashion, blending style with functionality. Rooted in the structure of military uniforms, the brand is a conceptual representation of engineering knowledge fused with personal flair. What truly sets NoughtOne apart is its unwavering commitment to sustainability, using Indian fabrics and traditional techniques to create eco-friendly apparel. Their collection offers a unique mix of urban fashion and eco-consciousness, featuring standout pieces like the Utility Parka, Sunrise-Sunset Cropped Hoodie, and Mountain Biker Jacket. Collaborations with brands like Vans, Adidas, and Absolut further highlight their innovative spirit.
Almost Gods
Founded by Kobi Walsh and Dhruv Khurrana in New Delhi, Almost Gods masterfully blends streetwear with artistic expression. Their standout “Fruit Shop at the End of the World” collection highlights this fusion, with signature pieces like the polo t-shirt featuring a fruit shop banner flex. Worn by style icons like Vicky Kaushal, Raja Kumari, and Ranveer Singh, the brand is gaining a loyal following. From the Amiens Hoodie to the Finger Painted Oxford Shirt, their collection elevates streetwear into a form of wearable art.
Huemn
Huemn is a visionary brand driven by a unique ethos that celebrates diversity, cultural interplay, and alternative art forms. With a deep love for handcrafted excellence, Huemn aims to spark thought-provoking conversations in the fashion world. Their mission transcends mere clothing, focusing on the “why” and “how” of fashion, pushing boundaries to create a more meaningful narrative. Known for their bold campaigns with vivid visuals, Huemn fearlessly explores new territories in both design and aesthetics.
Toffle
Toffle is an art-driven streetwear brand that redefines self-expression through fashion. Rooted in the belief that streetwear should reflect the individuality of the wearer, Toffle’s handcrafted designs serve as a medium for storytelling and introspection. Drawing inspiration from social dynamics, art, and everyday life, their creations are infused with authenticity and purpose. Unconstrained by traditional streetwear genres, Toffle constantly pushes the boundaries of design, exploring new ideas and breaking norms.
BISKIT
A trailblazing design label, BISKIT is dedicated to breaking the traditional boundaries of gendered fashion. Rejecting outdated gender distinctions, BISKIT’s mission is to create clothing with a universal fit that flatters all, regardless of identity. The label’s campaigns celebrate modern India’s rejection of conventional gender norms, embracing a progressive vision of self-expression. With visually captivating designs, BISKIT’s creations empower individuals to authentically express themselves without constraints.
