Fashion girlies, feeling the need to reset your style? Jewellery might not always be your first pick when building a look, but don’t let it take the backseat. These little details carry major impact, capable of shifting your whole vibe, adding edge, elegance, or that unexpected twist. It’s not just an accessory – it’s the mood-setter your outfit didn’t know it needed.
In India, jewellery has long been associated with lavish designs reminiscent of a Maharaja’s treasure trove, showcasing a blend of traditional grandeur. However, over the years, the landscape of Indian jewellery has undergone a transformation, presenting modern interpretations that retain cultural roots while appealing to contemporary tastes.
If you’re looking to infuse your jewel box with a fresh twist, here are some exciting jewellery brands to keep an eye on.
Hanut Singh
Effervescent, delicate, yet boldly arresting – Hanut Singh’s jewellery evokes a timeless cosmopolitanism. Taking inspiration from the fragile delicacy of flowers to strong geometrical elements, Hanut’s work bridges the modern and the ancient, the Indic and the European. The brand inventively interweaves the pietra dura techniques of medieval Mughal and Rajput ateliers with Art Deco and Art Nouveau styles, creating jewels that are evocative and effortlessly chic.
Bhavya Ramesh
Led by founder Bhavya Ramesh, the brand is renowned for its innovation and experimentation in silver jewellery. Their designs feature boundary-pushing styles that can complement both contemporary and traditional looks. From finger adornments to edgy sunglasses, this brand has not only captured the hearts of Gen Z but also resonates with millennials who like a little edge in their style.
Valliyan
Valliyan is a retro-futuristic jewellery brand by Nitya Arora that has paved the way for new-age jewellery. Since its inception, Valliyan has challenged the status quo, prompting women to explore jewellery outside of the traditional norms they are typically exposed to. Featuring modern techniques and refreshing materials like laser-cut acrylic, enamel, and semi-precious stones, Valliyan is truly for the new generation that believes in an unapologetic expression of self.
Maalicious Jewellery
Maalicious Jewellery provides a platform for women artisans around the world to create statement jewellery that’s steeped in culture. Tracing back to the rich heritage of Indian craftsmanship, they actively contribute to the revival of traditional art forms. Inspired by art, travel, and the essence of womanhood, they take pride in preserving age-old techniques and embody the ethos of slow, conscious fashion.
Nakhrewaali
This brand has given jewellery a whole new definition where the pieces look nothing less than a kaleidoscopic burst of colour and creativity. Each piece is meticulously crafted using distinctive embroideries, such as Madhubani from Bihar, mirror work from Kutch, and shell work from Goa, celebrating inclusivity and individuality. The brand also draws inspiration from various art movements, seamlessly merging India’s rich artistic heritage with new-age design, resulting in truly one-of-a-kind pieces.
Chicory Chai
A truly unique brand that narrates age-old tales, Chicory Chai revives vintage materials to create jewellery pieces for the modern yet rooted consumer. Each piece embraces the raw edges and the unpolished yet refined marks of manual artistry, making it truly unique. Chicory Chai’s designs effortlessly add an oomph factor to not just your contemporary favourites but also ethnic treasures.
