A quick glance at Roseroom’s Instagram page is enough to catch one’s eye. “Where femininity meets craftsmanship,” reads the label’s IG bio, succinctly capturing the heart of Isha Jajodia’s creations. The result? A collection that feels both extraordinary and deeply personal.
A decade ago, Roseroom by Isha Jajodia was born with a vision to celebrate the essence of the ideal woman – confident, self-assured, elegant, and unapologetically herself. Rooted in the spirit of empowering women, the couturier’s work honours the remarkable women she admires. “Ultimately, it’s about crafting moments where a woman can feel not just seen but celebrated for who she truly is,” expresses Isha.
In the years since, Roseroom has undergone a remarkable evolution, continuously refining its craft, while also gaining adoration from the industry’s best. A pivotal moment in this journey was the launch of their prêt-à-porter line, a move that struck a balance between the exclusivity of high fashion and the accessibility and practicality modern women crave. “This shift not only broadened our reach but also brought a wave of media coverage, helping solidify Roseroom as a distinguished name in the fashion industry,” says Jajodia.
But it’s not just the admiration from the crème de la crème of the industry that makes the label’s success taste so sweet. Isha reflects, “What’s most rewarding is knowing that we’ve built something that resonates with women on a deeper level – our pieces are not just worn, they’re embraced.”
When one looks through Roseroom’s pieces of work over the years, it is almost impossible to miss the spectacular interplay of French aesthetics with the opulence of Indian heritage. At the heart of this creative synergy lies Isha Jajodia’s enduring love for French architecture – its graceful fluidity and breathtaking beauty leaving an indelible mark on her vision.
“French architecture has always held a special place in my heart. I’ve long admired its timeless elegance – the clean lines, the intricate details, the ornamental motifs.”
For Isha, the grandeur of French architectural masterpieces – where form meets function in the most refined way – serves as a foundation for every piece she creates. “These elements influence everything from the silhouettes to the embellishments in our designs. My goal is to capture the essence of Parisian romance and grandeur, infusing each piece with the allure and sophistication that Paris is known for,” she explains.
This confluence enables the label to craft something truly unique: a narrative that honours both cultures while pushing the boundaries of bridal fashion. “Each collection, in its own way, serves as a personal homage to the architectural marvels that have inspired me throughout my life – transforming them into a tangible, wearable form of beauty that resonates with elegance and timeless sophistication,” Isha explains.
Beyond the allure of Parisian aesthetics, Jajodia draws from an eclectic blend of fashion eras, weaving elements of the opulent Gatsby era and the romanticism of the Victorian period.
The bold glamour and extravagant detailing of the 1920s embody a liberated sophistication that mirrors the couturier’s design philosophy – luxury infused with a sense of fun and freedom.
In contrast, the Victorian era continues to inspire the designer with its intricate craftsmanship, meticulous attention to detail, and the dramatic flair it brings to fashion.
Elaborating on the power of storytelling that her creations hold, Isha reflects, “Storytelling is at the heart of every collection I create, as I believe fashion is not just about the garments themselves, but the narrative they tell. I’m always drawn to how fashion has the ability to tell a story – whether through the fluidity of the flapper dresses or the structured grandeur of a Victorian gown, and that narrative is what I seek to create in my work.”
Art of Eternity, the label’s latest collection, exemplifies this strong narrative effortlessly. A celebration of French refinement intertwined with the delicate allure of floral motifs, each design captures the essence of nature’s finest patterns with intricate lacework. Crafted for the fearless woman of today, the collection features bold, structured silhouettes that introduce a modern edge to classic bridal wear, creating an elevated sense of drama and grace.
“Our designs go beyond being just garments; they are a celebration of the powerful and diverse women who wear them.”
This is only the beginning of what’s to come for the label. Reflecting on its future, Isha shares, “The story of Roseroom is still unfolding, and I envision a future rich with creativity, innovation, and meaningful collaborations. As we look to the future, our vision includes expanding our reach while staying true to our core values of ethical practices and sustainable fashion.”
With an unwavering commitment to creating designs that resonate with women worldwide, Roseroom by Isha Jajodia is emerging as a transformative force in the ever-evolving landscape of contemporary bridal wear.
