While the versatility of sarees deserves to be championed for decades to come, the incredible ways to drape and it’s access into almost any event whether low-key or showy never fails to fascinate us. The bonafide quirk queen- Masaba and master of weaves – Ekaya took the game a notch up with their latest collaboration that garnered limelight for its offbeat campaign and style aesthetics.
The special collection showcases handwoven sarees in its classic hybrid but with an eccentric new twist. The designers orchestrated an Indian women’s love for sports showcasing the sarees on the cricket pitch for their collection’s campaign. The idea behind the visuals, in a nutshell, is to smash the stereotypes encompassing ethnicity and the saree; to prove that the saree isn’t just versatile but universal too. From festivities to office hours and field day weekends, these sarees win at the game of glamour scoring goals with ease and elan.
Handwoven for an outdoorsy fashionista, the sarees are customized with woven motifs of Tamilian scriptures, big polka dots, nib, cherry blossoms, pomegranates, checks all customized in vibrant colour combinations. From festive gatherings to frolicking shenanigans with your siblings, the sarees blend with every mood and plans.
The designs capture the optimism and sheer joy that surround festivities within the family while striking gold with the perfect balance of elegance and edginess.
Rooted in culture yet defying boundaries in an offbeat style, these sarees evoke the sense of femininity in a fresh new context. Get ready to travel places as you adorn a signature Ekaya x Masaba while you vibe your individuality with dreamy retro vibes.
Shop the Ekaya X Masaba saree collection here .
