Brand Focus: Mati

The sustainable clothing brand, ‘Mati’ is Made With Love by Fatima K Punjaabi and is a reflection of her personal style. With a raw and organic feel, the brand captures the essence of the word ‘Mati’ that means soil in Sanskrit. Dedicated to encouraging a more environmentally-friendly fashion industry, every piece is made from natural and handwoven fabrics, is inspired by the shapes of nature and is all about comfortable silhouettes.

Mati recognizes the importance of sustainability in the fashion world and works together with the handloom industry to create artistic and beautiful garments. There was a time when sustainable fashion would implore images of brown hues and plain silhouettes. Thankfully, Mati is not our typical sustainable brand and is changing the perception of that, fashion lovers have to choose between ethical living and style. With bright hues and unique cuts, the brand is exemplifying the slow fashion movement in India. Designed with every woman in mind, Mati focuses on minimalist designs with close attention to detail and flattering cuts that fit all body shapes and sizes.

We love how Mati’s is taking important steps toward creating an ethical fashion industry with their modern, free-flowing and effortless creations. Without skimping on style and comfort, their collections stand out beautifully and will live in our wardrobes for years to come.

Shop Mati Here.