First Look marked its first annual gathering with PROLOGUE, bringing together the voices, ideas and aesthetics shaping contemporary Indian culture. Titled On Celebration, the inaugural edition brought together leaders across fashion, beauty, craft, design, hospitality and weddings to examine how contemporary India celebrates, gathers, preserves tradition and reimagines the rituals that bring us together. As Read More
On the evening of July 26, First Look hosted the first edition of PROLOGUE: to Celebrations at Pernia’s Pop-Up Studio’s heritage location at Ismail building in Mumbai. Situated in the heart of the city, the historic architecture of the property brought together industry leaders across beauty, fashion, skincare, jewellery and wedding. As visionaries, designers, and Read More
The conversation around beauty in India is as old as time. Long before botox shots, chemical peels and red light therapy, there existed rituals built on elements found in nature. While today’s market offers concern-focused scientific treatments and products, the lack of clean and unadulterated ingredients is undeniable. Diipa Büller-Khosla’s brainchild, co-founded with her husband Read More
In the middle of relentless daily routines, simply having a moment to yourself has become the ultimate luxury. Between endless screens, commutes, and deadlines, we easily forget to pause. Yet, the calendar gives us a beautiful reason to stop. There is no coincidence that the International Self-Care Day falls on July 24th. The date reads Read More
Beauty has never been content with staying ordinary. The entire industry runs on one powerful question: what if this works? It’s this same curiosity that has turned unexpected ingredients, unusual techniques, and seemingly bizarre rituals into cult skincare treatments. Every few years, a new contender emerges, challenging our assumptions about just how far we’re willing Read More
For years, skincare has revolved around what could be seen immediately – brighter complexion, fine lines softened, pigmentation corrected, fewer marks left behind after a breakout. The industry trained us to look at skin almost entirely through the lens of correction. Fix the visible problem and move on. But increasingly, beauty is beginning to borrow Read More
There is a shift underway in skincare, and it is not the sort that declares itself with new launches or louder claims. It is subtler than that. For years, the industry has been built on correction. Repair what is damaged. Smooth what has appeared. Restore what has changed. It worked, to a point. But increasingly, Read More
Step inside a home in South Asia or the Middle East, and you’re instantly met with a sensory embrace. It’s the deep, resinous trails of bakhoor or the delicate, lingering smoke of an incense stick – a fragrant signature that defines many brown households. For generations, these scents were the backdrop of daily life, clinging Read More
The beauty realm is undergoing a colossal transformation, with celebrities stepping into the spotlight, launching their own beauty brands, and taking us along on their fabulous skincare journeys and makeup adventures. Conversely, social media is flooded with makeup inspirations, with beauty connoisseurs eyeing the latest products and trendy looks to recreate. We all dream of Read More