Discovering the art of minimal craftsmanship with the label’s hero fabric – pure & dreamy linen! In a fashionscape brimming with glamorous textiles and high-shine embroideries, Linen Bloom has established itself as a brand that operates on elegant minimalism. As the label steps into its fifth year, we dive into the intricacies behind crafting clothing Read More
Kiran Uttam Ghosh (KUG) is more than a label; it embodies a narrative of passion, creativity, and innovation that took root early in the life of its founder and designer, Kiran. As the prêt wear segment undergoes transformation, we invite you to delve into a brief conversation with the creative force behind KUG. Discover Kiran’s Read More
Uncover the blend of courage, consciousness, and craftsmanship that defines Mrunalini Rao’s unique approach to fashion. Mrunalini Rao, an eponymous couture label from Hyderabad, embodies courage and confidence through dramatic silhouettes and fluid fabrics. With a commitment to conscious, timeless, and handcrafted designs, the label aims to give back. Join us for a chat with Read More
Five influential personalities from the world of fashion, luxury and entrepreneurship come together in a meaningful medley of outfits from Dash and Dot – the homegrown online brand that offers sustainable clothing echoing functionality, body positivity and the digital culture of shopping. Nitya Arora, Founder of Valliyan Known for her bold and quirky statement design Read More
Couturier Rimzim Dadu delves into the world of her futuristic textiles and molten metallics as she gives a lesson in smart and sharp cocktail dressing. Read on to discover how she treats diverse materials in her daring design ‘lab’ and makes everlasting statements with her ensembles. From the signature steel-wire Rimzim Dadu sari to the Read More
Believing in the eternal quest for fashion – the pursuit of the Umami, the secret sixth sense or taste – Kolkata-based couturier Kiran Uttam Ghosh deconstructs her world of slow fashion, cooked slow with layers of deliciousness, dreams and desire. From the poetry of Leonard Cohen to the gastronomic flavours of Kolkata, from a woman Read More
In conversation with Adarsh Makharia, on his couture wear label, Osaa by Adarsh, being a modern mood for the digital tribe of brides. A textile interpreter who has been in the textile space for the last 25 years, Adarsh Makharia weaved a bridal couture dream with Osaa by Adarsh, crafting a symphony of embroideries, appliques, Read More
Presenting Saqib Saleem, designer Varun Bahl’s muse, as the actor channels the party mood with effortless panache and poise. In conversation with designer Varun Bahl on his definition of his muse(s), the evolution of menswear and the art of dressing up celebs. The designer also gives us a sneak peek into what’s in store for Read More
Presenting fashion influencer Siddharth Batra, designer Rahul Mishra’s muse, as he slips into a melange of moody, artistic and gender-fluid creations. In conversation with designer Rahul Mishra, who tells us how craft anchors him, why his ideal muse has to be culturally informed and compassionate, and why the modern Indian man is making bold choices. Read More
In conversation with designer Dolly J on what made her take to the bridal wear space and designing for the women of today. Label Dolly J Studio, which specialises in bridal wear, serves Indian craftsmanship with a merry note of Western structuring, fit and feel. On offer are handcrafted ensembles in an array of gowns, Read More
In conversation with designers Rohit Gandhi and Rahul Khanna, constructive voices in the evolving space of Indian menswear. In the second half of the transitional decade called the ’90s, Rohit Gandhi and Rahul Khanna founded their eponymous label in New Delhi. The brand story goes that what started as a ready-to-wear apparel line for men Read More
Dive into the artistic continuum of Dolly J, where creativity blossoms from the mundane, unveiling extraordinary elegance. When inspiration strikes, it transcends the boundaries of time and place in the spirit of artistic ethos. This phenomenon holds a unique charm as it transforms something seemingly mundane into a work of art, amplifying the beauty that Read More
A couture saga where Baroque reverie meets Roaring Twenties, whispering the tales of Etheria. In the world of haute couture, where artistic visions find form in fabric and elegance takes center stage, the name Shantnu & Nikhil resonates as a hallmark of refined luxury and creative innovation. The duo behind this iconic brand, Shantanu & Read More
A maestro of fashion, crafting tradition and panache with poise. Nupur Kanoi stands as a visionary force in fashion, effortlessly melding the allure of tradition with contemporary panache. Her distinctive style harmonizes classic silhouettes like saris, kurtas, and lehenga skirts with a modern twist, forming the very DNA of her brand. With a keen eye Read More
Fashion designer, professor and beauty pageant guru Hemant Trevedi talks to First Look about his career milestones. Hemant Trevedi trained at the Fashion Institute of Technology, New York before returning to India back in 1979. Trevedi says, “I came into the fashion scene in this country when the industry was barely getting started – be Read More