Fashion is one of the most popular and profit making industries in the world, however, it also happens to be the second most polluting industry, second only to oil. Consumers are purchasing more clothes for less and don’t bat an eyelash before throwing it away. These clothes land up in dumpsters and aren’t particularly biodegradable Read More
From the street to office hours and beyond, the ubiquitous blazer is a proven glam fix that can add more attitude to any look. If we take a walk back to sift fashion archives, the evolution of the blazer has been quite intriguing; from being a widely followed male uniform to introducing androgyny with its Read More
Do you ever wake up feeling like you want to seize the day and everything else around it? Do you ever draw your blinds wide and feel like the sun is practically smiling on your face? Or do you wake up feeling like today is not the day? Well, whatever is your morning mood, we’ve Read More
Denim has been a patent fashion item for years, from runway to racks to roads, we’ve seen it everywhere, especially on our legs (a.k.a jeans). We owe this wonder of jeans to two men of the 1800s who created the first pair of jeans which were worn by mill workers and soldiers of the war Read More
‘Less is more’ is the buzz word that’s winning the fashion scene currently. Embracing minimalism in all its glory is the new way to walk down to stardom. Understated pieces are easy to pull off, unlike the could-make-cringe-trendy pieces that you need to put a lot of thought in order to ace it perfectly. If Read More
Every season comes with the promise of a new wardrobe! We are back our series of 2 AM fashion finds. This time our fashion editors have been fascinated with a warm colour palette. From dresses to trousers, the curation this time includes easy to wear outfits and comfortable silhouettes all under Rs. 5,000. Shop The Read More
After skimming through pictures of some of the most stylish women, think Blake Lively and Sonam Kapoor. we have come up with a few conclusions. Rather than an entire wardrobe refresh, we believe that a handful of simple changes to your existing closet or some styling tactics can instantly update your look. If you keep Read More
We often imagine the style aesthetic of the regal times as elaborate and fancy. But, it was the elegant choices of her highness of Jaipur Rajmata Gayatri Devi that conquered her the title of a style icon of her time. Minimalistic but charm oozing, her appearances are so timeless that it could serve as a Read More
In the world of art, fashion’s role has often been abstract; but it has a very special power. A constant in the world of visual communication, when words fail, the power of fashion can sometimes be the only outlet of expression. Mirroring the status of the world, the economy, and the culture that surrounds us, Read More
As summer slowly sets in, and the days get longer and warmer, our wardrobes face a yearly challenge. Walking out into muggy, hot and humid weather can be a miserable and stifling affair. Unfortunately, we are fresh out of magic wands that can be waved around the air, in hopes of the wintry winds of Read More
Hail the timeless grandeur of sarees! Nothing matches the glorious elegance of a classic saree. Times have changed and sartorial preferences have evolved, but the one piece of clothing that has maintained its status staying in the front foot of the fashion radar in India is the saree. Today, modern women are tapping deep into Read More
There’s something about the slight shift in the air as spring gives way to summer. The temperatures soar, afternoons turn balmy, and hemlines can’t help but shorten. But our romance with spring is a hard thing to let go of, and as we get ready to slip into summer, we wanted to bring some memories Read More
Florals have perennially settled in the summer season. While the blooming freshness does live up to the season’s spirit and we’re all game embracing this key print every summer, geometric prints are here and more covetable than ever. Forging ahead from the winters, geometry has emerged as a micro-trend this summer too. Creative geometric motifs Read More
No matter what the season is, one outfit that you can reach out to in your wardrobe, again and again, all year round is a kurti. Its versatility and ubiquity are what makes it a style hero. From chic A-line styles to classic straight silhouettes and new-age fusion cuts, there’s one for every occasion. Dress Read More
Trends may be in a state of constant change, but fashion forecasts always abound in throwback styles and classics. One such silhouette that became popular in the ’40s and has been defying the seasonal calendar ever since is midi length dresses and skirts. From failsafe to fashion-forward the dress has held its roots through the Read More