Designers Vicky Suri, Pooja Syal and Vinayak Suri – the Linen Bloom trio – decode the brand’s luxury prêt language. Read on to discover the spiritual and fun avatars of the forces behind Linen Bloom, leveraging pure linen for wondrous wardrobes. (Edited excerpts) FL: A milestone which has proved to be a game changer for Read More
While veganism is becoming increasingly popular, the use of plant-based material has also become something of a growing movement in fashion. Along with balancing socio-economic impacts, slow fashion is also making amendments to live free of animal-based products with innovative alternatives. Here’s a lowdown on brands that are helping make our wardrobe contents free of Read More
Fashion is one of the most popular and profit making industries in the world, however, it also happens to be the second most polluting industry, second only to oil. Consumers are purchasing more clothes for less and don’t bat an eyelash before throwing it away. These clothes land up in dumpsters and aren’t particularly biodegradable Read More
Sustainable fashion is nothing but a beautiful narrative of our rich Indian culture and craft that it inherits. The deep roots and impeccable artistry of our ethnicity deserve to be celebrated. Silkwaves- a brainchild of Mariyam Khatri, is one such offspring that commemorates its native four generations of age-old hand block printing techniques. Working with Read More
Joining the socially conscious wing of sustainable fashion, Pernia’s Pop-Up Shop hosted ‘Taking it slow’ in association with Shuffling Suitcases at Pernia’s Pop-Up Studio at The Dhan Mill Compound, Chhatarpur. The event hosted 21 most-coveted sustainable brands from across the country acknowledging the need of the hour. The weekend was dedicated to an ethical purpose; Read More
Building a brand is a very personal process for every designer! Each one of them has their own story and meaning behind their brand. Founded by Mrs Vina Ahuja, Akashi is a label imagined around the idea of Modern India. With a qualification in interior design, Vina Ahuja is known for her vast knowledge in Read More
It’s the antithesis of fast fashion and the superficial norm led by fashions influencers about not repeating clothes that tempt you to splurge your entire paycheck shopping on various occasions. However, there are times the expensive outfits don’t even see the daylight for more than a couple of times. The need to meet growing consumer Read More