Unfolding an extraordinary journey. From the breathtaking mountains of Uttarakhand to making a unique space in menswear fashion, Sarab Khanijou has come a long way. Together with the mastermind, let’s dive deep into his life, that narrates a tale of creativity, techniques, and evolution in men’s fashion. FL: Walk us through the journey of Sarab Read More
A world that reflects Jaipur’s regal heritage. When many designers create fusion masterpieces by infusing the best of both worlds, Surbhi Shah sticks to her traditional roots. We conversed with the creative genius herself, who took us through her one and a half decade long journey in fashion and showed us how she keeps her Read More
Founded in 2016 by the visionary designer Rianta Chakraborty, RIANTA’s was born out of a daring leap of faith and a deep passion to redefine bridal elegance with a focus on soft hues, delicate craftsmanship, and a celebration of individuality. In this exclusive interview, Rianta Chakraborty takes us through her inspiring journey, the challenges she Read More
Swapna Anumolu talks about texture, tradition, and the Mishru bride. With a design language rooted in understated embellishments and coveted crafts, Mishru’s creations are a symphony of understated opulence. Mishru’s Swapna Anumolu lets us in on what it is about her innovative combinations of culture and textures that hold the power to make the crowd Read More
With design DNA made up of rich craftsmanship, handwoven textiles, and impeccable weaving, Osaa by Adarsh has mastered the art of capturing the brilliance of Indian wedding couture. Read along as Adarsh Makharia, the master couturier, delves into his journey in the ever-evolving industry, all while keeping the brand’s signature elements intact. FL: What has Read More
For more than three decades, Sonali Dalwani has been a trailblazer in the Indian footwear industry. From her early days in the embroidery business to founding the iconic footwear label Crimzon, Sonali has created a brand that blends luxury and comfort. In an exclusive conversation with First Look, the designer shares her journey, design philosophy, Read More
Facilitating fluidity, ease and movement, Punit Balana’s creations are as much a rage with Bollywood celebs as with a new generation of women who love to vibe with tradition and freedom of expression. If clothes are an expression of one’s personality, then Punit Balana’s creations are an expression in creativity and culture, heritage and happiness. Read More
With a design vocabulary consisting of Gota Patti, Dori embroidery, and block-printing, Devnaagri’s designs weave a story of tradition, heritage, and craftsmanship. Infusing their artful designs with time-honoured techniques and silhouettes, the label’s creations spotlight India’s rich artisanal culture. Keep reading as the duo, Priyanka Jain and Kavita Jain, dive deeper into their design philosophy, Read More
As the creative director of his eponymous menswear label and his late mother’s label, Simar Dugal – Arjan skillfully balances the rich heritage of the legacy brand with an edgy appeal. In this exclusive interview, he takes us through his journey, the unique challenges of leading two distinct brands, and his relentless pursuit of creating Read More
Known for his fine craftsmanship and innovative designs, Dhruv Vaish’s sartorial excellence speaks volumes about his love for experimenting and upholding traditional elements. Join us for a conversation with the design maven, navigating through his thoughts on creativity, styling, and inspiration. FL: What brought you into the world of fashion? Take us to where it Read More
In an exclusive conversation with First Look, Govind Chowdhri, the dynamic force behind the burgeoning fashion label Sureena Chowdhri, shares his inspiring journey from the corridors of corporate law to the heart of the fashion industry. Read along to dive into the origins of their label, the philosophy guiding their creative process, and a sneak Read More
Drawing inspiration from the traditional opulence and gentle evocations of a bygone era, Sheetal Batra’s timeless pieces celebrate the charm of India’s exquisite heritage while seamlessly blending culture and luxury. Anchored in soulful motifs and detailed embroideries, the eponymous label’s handcrafted designs spotlight the country’s eclectic culture through intricate elements. FL: With over 20 years Read More
Using intricate embroideries on new-age silhouettes, Ritika Mirchandani has created a niche for her aesthetic in today’s occasion wear market, winning the hearts of women who want to stick to tradition while breaking norms. In a candid conversation, we discovered where it all started for the young designer. FL: Twelve years after your eponymous label Read More
Unveiling the brand’s latest campaign shot in Israel and marking a creative Indo-Israel collaboration like no other, Sahil Kochhar says that the new age of Indian couture is here. A freshly brewed romantic couture saga, the Sahil Kochhar atelier is a testament to past glory and nostalgia, multi-faceted art and craft traditions of India and Read More
Embrace colours and the spirit of celebrations as Hope rewrites the fashion book this new year. Designer Anand Bhushan decodes the perfect summer look as he tells us how the relaxed look of the pandemic is making way for a more structured look, a nod to lives and wardrobes being reorganised. The award- winning Delhi-based Read More