In conversation with designers Rohit Gandhi and Rahul Khanna, constructive voices in the evolving space of Indian menswear. In the second half of the transitional decade called the ’90s, Rohit Gandhi and Rahul Khanna founded their eponymous label in New Delhi. The brand story goes that what started as a ready-to-wear apparel line for men Read More
Reimagining Indian wear for a modern, relatable and versatile take where functionality meets fun. Indian wear is synonymous with rich fabrics, vibrant hues, and traditional prints and patterns. Its sublime appeal, elegance, and feminine charm is irreplaceable. Yet in these fast-changing times, Indian wear is also seen to be restrictive, largely ceremonial and outdated. As Read More
Dive into the artistic continuum of Dolly J, where creativity blossoms from the mundane, unveiling extraordinary elegance. When inspiration strikes, it transcends the boundaries of time and place in the spirit of artistic ethos. This phenomenon holds a unique charm as it transforms something seemingly mundane into a work of art, amplifying the beauty that Read More
A couture saga where Baroque reverie meets Roaring Twenties, whispering the tales of Etheria. In the world of haute couture, where artistic visions find form in fabric and elegance takes center stage, the name Shantnu & Nikhil resonates as a hallmark of refined luxury and creative innovation. The duo behind this iconic brand, Shantanu & Read More
A maestro of fashion, crafting tradition and panache with poise. Nupur Kanoi stands as a visionary force in fashion, effortlessly melding the allure of tradition with contemporary panache. Her distinctive style harmonizes classic silhouettes like saris, kurtas, and lehenga skirts with a modern twist, forming the very DNA of her brand. With a keen eye Read More
Fashion designer, professor and beauty pageant guru Hemant Trevedi talks to First Look about his career milestones. Hemant Trevedi trained at the Fashion Institute of Technology, New York before returning to India back in 1979. Trevedi says, “I came into the fashion scene in this country when the industry was barely getting started – be Read More
The launch of the new flagship Wendell Rodricks store in Mumbai also marked the launch of ‘Reminiscence’. We take you through the space and the sentiment. Designer, environmental activist and author Wendell Rodricks who held his Goan cultural insignia close to his heart and home, ushered a new wave of resort chic in Indian fashion. Read More
Distinguished for its captivating designs that effortlessly capture the spirit of Indian femininity, Gopi Vaid has evolved into a household name synonymous with luxury womenswear. Delve into the intricacies of the label’s recent collection, unravel the essence of their brand philosophy, and gain insight into their future aspirations – as we indulge in a candid Read More
Bridging the gap between art and innovation, Charu Parashar helms a visionary blend of heritage and modernity. With a distinctive style marked by vibrant colours, cultural motifs, and traditional techniques, Charu Parashar‘s creations celebrate Indian craftsmanship while embracing modern sensibilities. Her designs, known for their fusion of traditional and contemporary silhouettes, reflect a dynamic balance Read More
A creative tapestry of woven heritage unfolds as Arjan Dugal continues to uphold the uninterruptedelegance and legacy of Simar Dugal. The rich tapestry of Simar Dugal, an esteemed fashion label, has seamlessly woven itself into the fabric of Indian design legacy. As its beacon, the late Simar Dugal left behind an indelible mark, passing the Read More
Payal Singhal’s new demi-couture collection takes centre stage as she unveils ‘Fashion in Motion’; an ode to her 25 years of bohemian elegance. Amidst the grand celebration of a quarter-century of exceptional creativity, Payal Singhal proudly unveils the Fashion in Motion collection, an ode to renewal and resilience. As her eponymous label marks its 25th Read More
Ananya Panday and Manish Malhotra – the muse and the designer – come together to unveil a scintillating chapter of embellished evenings set against a dazzling destination for First Look. Actor Ananya Panday turned up as muse for the master of Indian couture, Manish Malhotra as they came together to create a sartorial dream at Read More
Sanjay Garg, founder of Raw Mango, on disrupting the textile space in India. Parrot, Mogra, Monkey. Angels and aliens. Traditional yet liberal. Rooted yet disruptive. Heritage seen through the lens of individuality. Textiles reimagined, woven and packaged with unapologetic rawness – one that transmutes into hyperlocal visuals painted with the warm tone of nostalgia. Binaries Read More
Is sari an identity product of the past or does it have a modern metamorphosis? From loom to luxury, First Look maps design interventions in the landscape of handwoven saris. In several of his interviews, Hyderabad-based designer Gaurang Shah, founder of label Gaurang, has reiterated that growing up, he felt women were ready to move Read More
Unveil a domain where the harmonious fusion of world cultures unfolds, empowering every intricate nuance to display the brilliance. Men today are increasingly gravitating towards Indo-Western styles. By blending global influences with cultural essence, these styles speak volumes in their refined simplicity. Every stitch and silhouette redefines the boundaries of fashion, reflecting today’s generation’s diverse Read More