One of India’s most prestigious fashion exhibits, India Couture Week by FDCI, kicked off on July 24. Over the next eight days, fourteen top labels will showcase their newest collections, which genuinely exemplify Indian artistry to the tee. These ateliers are ready to show their expertise through their avant-grande silhouettes, which celebrate the country’s rich Read More
With a design vocabulary consisting of Gota Patti, Dori embroidery, and block-printing, Devnaagri’s designs weave a story of tradition, heritage, and craftsmanship. Infusing their artful designs with time-honoured techniques and silhouettes, the label’s creations spotlight India’s rich artisanal culture. Keep reading as the duo, Priyanka Jain and Kavita Jain, dive deeper into their design philosophy, Read More
As the creative director of his eponymous menswear label and his late mother’s label, Simar Dugal – Arjan skillfully balances the rich heritage of the legacy brand with an edgy appeal. In this exclusive interview, he takes us through his journey, the unique challenges of leading two distinct brands, and his relentless pursuit of creating Read More
Known for his fine craftsmanship and innovative designs, Dhruv Vaish’s sartorial excellence speaks volumes about his love for experimenting and upholding traditional elements. Join us for a conversation with the design maven, navigating through his thoughts on creativity, styling, and inspiration. FL: What brought you into the world of fashion? Take us to where it Read More
In an exclusive conversation with First Look, Govind Chowdhri, the dynamic force behind the burgeoning fashion label Sureena Chowdhri, shares his inspiring journey from the corridors of corporate law to the heart of the fashion industry. Read along to dive into the origins of their label, the philosophy guiding their creative process, and a sneak Read More
Drawing inspiration from the traditional opulence and gentle evocations of a bygone era, Sheetal Batra’s timeless pieces celebrate the charm of India’s exquisite heritage while seamlessly blending culture and luxury. Anchored in soulful motifs and detailed embroideries, the eponymous label’s handcrafted designs spotlight the country’s eclectic culture through intricate elements. FL: With over 20 years Read More
Using intricate embroideries on new-age silhouettes, Ritika Mirchandani has created a niche for her aesthetic in today’s occasion wear market, winning the hearts of women who want to stick to tradition while breaking norms. In a candid conversation, we discovered where it all started for the young designer. FL: Twelve years after your eponymous label Read More
Unveiling the brand’s latest campaign shot in Israel and marking a creative Indo-Israel collaboration like no other, Sahil Kochhar says that the new age of Indian couture is here. A freshly brewed romantic couture saga, the Sahil Kochhar atelier is a testament to past glory and nostalgia, multi-faceted art and craft traditions of India and Read More
Have you ever wondered what your aura looks like? The human form is so complex that we usually don’t look beyond the physical. However, it is our energies that define us. Rahul Mishra encapsulates this concept through his latest collection for Paris Couture Week 2024, which is seeped with spiritualism, mythology, and a love for Read More
Embrace colours and the spirit of celebrations as Hope rewrites the fashion book this new year. Designer Anand Bhushan decodes the perfect summer look as he tells us how the relaxed look of the pandemic is making way for a more structured look, a nod to lives and wardrobes being reorganised. The award- winning Delhi-based Read More
The world of Narayan Jewellers is filled with wonders of ruby red and emerald green, layered necklaces, chokers, jhumkas, and more. Step inside to experience the rare brilliance. Ketan Chokshi, jewellery designer and MD, Narayan Jewellers, shares sparkling wisdom on what constitutes the novelty of demand in a post-pandemic world, how a new generation of Read More
As Ekaya Banaras clocks in a decade in the handwoven couture trail of India and beyond, Palak Shah unearths some gems from her priceless brand book. Meet Palak Shah, the new-age disruptor who took over the challenge of giving a new voice and identity to an already well-established family textile business. The result? Ten years Read More
If understated charm was a knack, Dhruv Kapoor surely knows how to ace it. He made the country proud by being the first Indian menswear designer to attend Milan Fashion Week in June 2022 and has made a dynamic comeback this year with his Spring/Summer ’25 collection. The creations were a perfect amalgamation of fearless Read More
As wedding season approaches, the quest for the perfect attire becomes paramount for brides, bridesmaids, and guests alike. Renowned for their remarkable work, inventiveness, and ability to blend traditional and modern styles, leading Indian labels offer stunning collections that promise to leave a lasting impression. Whether aiming for a classic or a new-age look, Indian Read More
Handwoven textile label Swati & Sunaina, the brainchild of co-founders, Swati Agarwal and Sunaina Jalan, is a luminescent tale of enlightening innovations on the loom. Here, Agarwal tells us about the rivers of India, reviving forgotten weaves, radiant drapes and more. The enchanting pure gold zari, indigenous silks and a treasure-trove of techniques that treat Read More