In a world where fast fashion often dominates, a growing wave of brands is proving that style and sustainability can go hand-in-hand. As consumers become increasingly conscious of their environmental and ethical impact, India has witnessed a growing demand for sustainable fashion and lifestyle products in recent years. From eco-friendly materials to recycling fabric, several Read More
Unfolding an extraordinary journey. From the breathtaking mountains of Uttarakhand to making a unique space in menswear fashion, Sarab Khanijou has come a long way. Together with the mastermind, let’s dive deep into his life, that narrates a tale of creativity, techniques, and evolution in men’s fashion. FL: Walk us through the journey of Sarab Read More
Structured silhouettes, layered textures and riveting details are all things that define the name Kunal Rawal – an eponymous label synonymous with the rise of revolutionary gender-neutral clothing. The designer started young with his first clothing label in 2006, Dstress, after graduating from London School of Fashion and since then, there has been no stopping him. Read More
A world that reflects Jaipur’s regal heritage. When many designers create fusion masterpieces by infusing the best of both worlds, Surbhi Shah sticks to her traditional roots. We conversed with the creative genius herself, who took us through her one and a half decade long journey in fashion and showed us how she keeps her Read More
Hyderabad-based design house Aisha Rao has firmly established itself as a celebrated name in the Indian fashion landscape. At the helm is Aisha Rao, a creative force whose journey is as eclectic as her designs. A law graduate from the prestigious NUJS in Kolkata, Aisha’s path took a dramatic turn when she decided to pursue Read More
Founded in 2016 by the visionary designer Rianta Chakraborty, RIANTA’s was born out of a daring leap of faith and a deep passion to redefine bridal elegance with a focus on soft hues, delicate craftsmanship, and a celebration of individuality. In this exclusive interview, Rianta Chakraborty takes us through her inspiring journey, the challenges she Read More
Swapna Anumolu talks about texture, tradition, and the Mishru bride. With a design language rooted in understated embellishments and coveted crafts, Mishru’s creations are a symphony of understated opulence. Mishru’s Swapna Anumolu lets us in on what it is about her innovative combinations of culture and textures that hold the power to make the crowd Read More
With design DNA made up of rich craftsmanship, handwoven textiles, and impeccable weaving, Osaa by Adarsh has mastered the art of capturing the brilliance of Indian wedding couture. Read along as Adarsh Makharia, the master couturier, delves into his journey in the ever-evolving industry, all while keeping the brand’s signature elements intact. FL: What has Read More
For more than three decades, Sonali Dalwani has been a trailblazer in the Indian footwear industry. From her early days in the embroidery business to founding the iconic footwear label Crimzon, Sonali has created a brand that blends luxury and comfort. In an exclusive conversation with First Look, the designer shares her journey, design philosophy, Read More
A celebrated couturier from Pakistan, Faraz Manan is a designer who has been making a mark with his ultra-glamourous masterpieces. Since the inception of his label in 2013, Manan has established himself as one of South Asia’s leading designers, adored by fashion connoisseurs beyond Pakistan. The Lahore-based label’s designs are famed globally for their impressive Read More
Imagine being a novice in a field and achieving success with one of your ideas early on—what an impressive feat that would be! This is the story of Karthik, the designer behind the eponymous label Karthik Research. Despite having no formal degree in the field, his remarkable passion and determination enabled him to build a Read More
Facilitating fluidity, ease and movement, Punit Balana’s creations are as much a rage with Bollywood celebs as with a new generation of women who love to vibe with tradition and freedom of expression. If clothes are an expression of one’s personality, then Punit Balana’s creations are an expression in creativity and culture, heritage and happiness. Read More
The multifaceted Natasha Poonawalla impeccably personifies the quote, “More is more, less is a bore.” While browsing through her over-the-top Instagram feed, one can’t help but feel like they’re flipping through the covers of an editorial magazine. Her visionary knack and pulse for understanding fashion keep her ahead of the game. For someone who embodies Read More
Aditi Rao Hydari needs no introduction when it comes to her roster of regal Indian wear. The actor’s affinity towards ethnic glam never fails to serve a lesson in effortless elegance. Hydari’s scene-stealing sartorial choices are bound to tingle inspiration for celebratory occasions. From heritage-infused anarkalis to scene-stealing shararas, Aditi’s looks are all about classic Read More
Delving into India’s multifaceted history of jewellery making witha one-of-a-kind museum in the Pink City. Decades after India’s liberation from British rule, the search for the scattered pieces lost under colonialism still seems inexhaustible. Today, a grand indo-Islamic structure – the Museum of Meenakari Heritage (MoMH) – in the heart of Jaipur celebrates the legacy Read More