Interview

Ethnic Wear
Interview

The Dance of Couture

Facilitating fluidity, ease and movement, Punit Balana’s creations are as much a rage with Bollywood celebs as with a new generation of women who love to vibe with tradition and freedom of expression. If clothes are an expression of one’s personality, then Punit Balana’s creations are an expression in creativity and culture, heritage and happiness. Read More

Devnaagri
Interview, Jul / Aug / Sept 2024, Magazine

Handcrafting Artisanal Stories with Devnaagri

With a design vocabulary consisting of Gota Patti, Dori embroidery, and block-printing, Devnaagri’s designs weave a story of tradition, heritage, and craftsmanship. Infusing their artful designs with time-honoured techniques and silhouettes, the label’s creations spotlight India’s rich artisanal culture. Keep reading as the duo, Priyanka Jain and Kavita Jain, dive deeper into their design philosophy, Read More

Dhruv Vaish
Interview, Jul / Aug / Sept 2024, Magazine

Dhruv Vaish’s Art of Expression

Known for his fine craftsmanship and innovative designs, Dhruv Vaish’s sartorial excellence speaks volumes about his love for experimenting and upholding traditional elements. Join us for a conversation with the design maven, navigating through his thoughts on creativity, styling, and inspiration. FL: What brought you into the world of fashion? Take us to where it Read More

sureena chowdhri
Interview, Jul / Aug / Sept 2024, Magazine

Law to Luxe: Sureena Chowdhri’s Couture Story

In an exclusive conversation with First Look, Govind Chowdhri, the dynamic force behind the burgeoning fashion label Sureena Chowdhri, shares his inspiring journey from the corridors of corporate law to the heart of the fashion industry. Read along to dive into the origins of their label, the philosophy guiding their creative process, and a sneak Read More

Ridhima Bhasin
Interview, Jul / Aug / Sept 2024, Magazine

The Art of Fusion with Ridhima Bhasin

Since debuting her eponymous label in 2014, Ridhima Bhasin has established a unique presence captivating fashion enthusiasts with her exquisite creations. In an exclusive interview with First Look, Ridhima Bhasin delves into her design journey, the inspirations fueling her work, the philosophy underpinning her brand, and some great advice on curating a perfect festive wardrobe! Read More

Sheetal Batra
Interview, Jul / Aug / Sept 2024, Magazine

An Ode to Indian Craftsmanship: Sheetal Batra

Drawing inspiration from the traditional opulence and gentle evocations of a bygone era, Sheetal Batra’s timeless pieces celebrate the charm of India’s exquisite heritage while seamlessly blending culture and luxury. Anchored in soulful motifs and detailed embroideries, the eponymous label’s handcrafted designs spotlight the country’s eclectic culture through intricate elements. FL: With over 20 years Read More

Ritika Mirchandani
Interview, Jul / Aug / Sept 2024, Magazine

Reinventing Indian Fashion ft. Ritika Mirchandani

Using intricate embroideries on new-age silhouettes, Ritika Mirchandani has created a niche for her aesthetic in today’s occasion wear market, winning the hearts of women who want to stick to tradition while breaking norms. In a candid conversation, we discovered where it all started for the young designer.  FL: Twelve years after your eponymous label Read More