In a world where fast fashion often dominates, a growing wave of brands is proving that style and sustainability can go hand-in-hand. As consumers become increasingly conscious of their environmental and ethical impact, India has witnessed a growing demand for sustainable fashion and lifestyle products in recent years. From eco-friendly materials to recycling fabric, several Read More
Streetwear culture has been dominating the fashion scene for quite some time now, and luxury sneaker brands have taken centre stage with their sleek, uber-cool designs that seamlessly blend comfort, craftsmanship, and exclusivity. Sneakers have officially stepped out of the gym and onto the runway, becoming the ultimate fashion statement for luxury lovers. Even if Read More
Designers Vicky Suri, Pooja Syal and Vinayak Suri – the Linen Bloom trio – decode the brand’s luxury prêt language. Read on to discover the spiritual and fun avatars of the forces behind Linen Bloom, leveraging pure linen for wondrous wardrobes. (Edited excerpts) FL: A milestone which has proved to be a game changer for Read More
While veganism is becoming increasingly popular, the use of plant-based material has also become something of a growing movement in fashion. Along with balancing socio-economic impacts, slow fashion is also making amendments to live free of animal-based products with innovative alternatives. Here’s a lowdown on brands that are helping make our wardrobe contents free of Read More
Most of us have seen patchwork since we were children, but it was only limited to the heavy blankets meant to keep us warm during the winter. Patchwork has, since then, made its way into the enthralling world of fashion today. Also known as ‘piecework’, it is a form of needlework that entails sewing together Read More
Whether it’s a fashion enthusiast following a sartorial pledge or a designer driven to conserve art, sustainability has become more than a buzzword in the course of time. One of its important aspects is conserving clothing that have legacy like the bridal sarees, salwar kameez sets, lehenga cholis, kurtas etc. While the world has established Read More
All that you love – wouldn’t you want it to last forever? If you put in the time to maintain something, you can sustain it for a longer period. Provided, you make material choices mindfully! Typically, when we get ourselves a new piece of clothing that isn’t driven by a social media trend, we do Read More
Good vibes, conscious mind and fine choices- your home is a true reflection of your personality. Whether you like white-washed walls, have a penchant for handicrafts or like to portray your creative soul through art pieces, there’s something more than simply having an ambience that says “Nice to see you, come on in!” Besides pleasing Read More
Fashion is one of the most popular and profit making industries in the world, however, it also happens to be the second most polluting industry, second only to oil. Consumers are purchasing more clothes for less and don’t bat an eyelash before throwing it away. These clothes land up in dumpsters and aren’t particularly biodegradable Read More
Sustainable fashion is nothing but a beautiful narrative of our rich Indian culture and craft that it inherits. The deep roots and impeccable artistry of our ethnicity deserve to be celebrated. Silkwaves- a brainchild of Mariyam Khatri, is one such offspring that commemorates its native four generations of age-old hand block printing techniques. Working with Read More
Building a brand is a very personal process for every designer! Each one of them has their own story and meaning behind their brand. Founded by Mrs Vina Ahuja, Akashi is a label imagined around the idea of Modern India. With a qualification in interior design, Vina Ahuja is known for her vast knowledge in Read More
It’s the antithesis of fast fashion and the superficial norm led by fashions influencers about not repeating clothes that tempt you to splurge your entire paycheck shopping on various occasions. However, there are times the expensive outfits don’t even see the daylight for more than a couple of times. The need to meet growing consumer Read More