With a design vocabulary consisting of Gota Patti, Dori embroidery, and block-printing, Devnaagri’s designs weave a story of tradition, heritage, and craftsmanship. Infusing their artful designs with time-honoured techniques and silhouettes, the label’s creations spotlight India’s rich artisanal culture. Keep reading as the duo, Priyanka Jain and Kavita Jain, dive deeper into their design philosophy, Read More
As the creative director of his eponymous menswear label and his late mother’s label, Simar Dugal – Arjan skillfully balances the rich heritage of the legacy brand with an edgy appeal. In this exclusive interview, he takes us through his journey, the unique challenges of leading two distinct brands, and his relentless pursuit of creating Read More
Known for his fine craftsmanship and innovative designs, Dhruv Vaish’s sartorial excellence speaks volumes about his love for experimenting and upholding traditional elements. Join us for a conversation with the design maven, navigating through his thoughts on creativity, styling, and inspiration. FL: What brought you into the world of fashion? Take us to where it Read More
In an exclusive conversation with First Look, Govind Chowdhri, the dynamic force behind the burgeoning fashion label Sureena Chowdhri, shares his inspiring journey from the corridors of corporate law to the heart of the fashion industry. Read along to dive into the origins of their label, the philosophy guiding their creative process, and a sneak Read More
Throughout the years, Indian fashion has transcended borders and made a significant impact on the global fashion scene. Being a diverse country brimming with varied cultures, it comes as no surprise that the demand for Indian wear has invariably been high in the UK. With the new generation embracing culturally-rooted silhouettes for special celebrations, the Read More
On her very first visit to India for the Ambani-Merchant wedding, Kim Kardashian stole the show in modern renditions of traditional celebratory attire. The model and entrepreneur embraced Indian wear in all its glory while incorporating her unique sense of style. The lavish weekend-long affair saw Kardashian dressed in breathtaking creations from sought-after Indian couturiers, Read More
Drawing inspiration from the traditional opulence and gentle evocations of a bygone era, Sheetal Batra’s timeless pieces celebrate the charm of India’s exquisite heritage while seamlessly blending culture and luxury. Anchored in soulful motifs and detailed embroideries, the eponymous label’s handcrafted designs spotlight the country’s eclectic culture through intricate elements. FL: With over 20 years Read More
Using intricate embroideries on new-age silhouettes, Ritika Mirchandani has created a niche for her aesthetic in today’s occasion wear market, winning the hearts of women who want to stick to tradition while breaking norms. In a candid conversation, we discovered where it all started for the young designer. FL: Twelve years after your eponymous label Read More
Aptly referred to as ‘Miss Internet’ or ‘Comfort Queen,’ Emma Chamberlain has mapped her journey as a determined YouTuber, building her fanbase through candid authenticity and unfiltered vlogs. Tuning into Emma Chamberlain’s content feels like having a chat with an old friend. Her contagious on and off-screen persona, alongside keen eye for style, bagged her Read More
As the morning rays iridescently light up the entire house and the aroma of incense sticks fill the air, the fervour of Diwali comes to life. Amongst the many varied festivities of India, Diwali is the most widely celebrated one. Revered as the festival of lights, it is not just an auspicious occasion celebrating various Read More
After months of lavish engagement functions captivating viewers worldwide, Anant Ambani, the son of India’s richest man Mukesh Ambani, wed Radhika Merchant in Mumbai. Anant and Radhika’s wedding night marked the culmination of months of celebrations graced by the who’s who of the globe. It was a star-studded weekend in Mumbai with both Bollywood legends, Read More
Paris is synonymous with Fashion Week, an iconic event that epitomises modernity in the fashion industry. This eagerly awaited occasion features over a hundred shows in the French capital, generating massive excitement within the fashion world. This year’s Paris Fashion Week had a strong celebrity presence in the front row, with renowned celebrities showcasing their Read More
After the extravagant pre-wedding festivities in March and May, Anant Ambani and Radhika Merchant finally tied the knot, following other ceremonies over the weekend. The event spanned 3 days, from the 12th to the 14th of July, at the Ambanis’ private residence, Antilia and Jio World Convention Centre. It goes without saying that the Ambani-Merchant Read More
Unveiling the brand’s latest campaign shot in Israel and marking a creative Indo-Israel collaboration like no other, Sahil Kochhar says that the new age of Indian couture is here. A freshly brewed romantic couture saga, the Sahil Kochhar atelier is a testament to past glory and nostalgia, multi-faceted art and craft traditions of India and Read More
There’s no one who’s doing it like Diljit Dosanjh; his fashion, his stage presence, his easy-going nature, the way that he’s putting India and Punjabi music on the map, it remains undefeated. Diljit, known for putting his own desi spin on street-style fashion, has recently taken the global stage by storm with two remarkable milestones: Read More