Fashion

Aditi Rao
Celebrity Focused, Celebrity Looks, Designer Focused, Designers, Fashion

Aditi Rao Hydari’s Go-To Ethnic Wear Designers

Aditi Rao Hydari needs no introduction when it comes to her roster of regal Indian wear. The actor’s affinity towards ethnic glam never fails to serve a lesson in effortless elegance. Hydari’s scene-stealing sartorial choices are bound to tingle inspiration for celebratory occasions.     From heritage-infused anarkalis to scene-stealing shararas, Aditi’s looks are all about classic Read More

Fashion, Fashion Accessories, Jul / Aug / Sept 2024, lifestyle, Listicle, Magazine

Fashion’s Most Ethereal ‘It’ Bags

Invest in the ultimate luxe life with fashion’s perennial favourite ‘It’ bags that have stood the test of time, and how! It is rather fascinating and enthralling how a commodity invented for purely utilitarian purposes went on to become luxury fashion’s most valued asset. Today, luxury bags from esteemed global brands yield a whopping resale Read More

Sunita Shekhawat
Designer Focused, Fashion, Jewellery, Jewellery Edit, Jul / Aug / Sept 2024, Magazine

Sunita Shekhawat’s Haveli of Heritage

Delving into India’s multifaceted history of jewellery making witha one-of-a-kind museum in the Pink City. Decades after India’s liberation from British rule, the search for the scattered pieces lost under colonialism still seems inexhaustible. Today, a grand indo-Islamic structure – the Museum of Meenakari Heritage (MoMH) – in the heart of Jaipur celebrates the legacy Read More

Indian Couture Week
Designer Focused, Events, Fashion, Indian Shows

All about India Couture Week 2024

One of India’s most prestigious fashion exhibits, India Couture Week by FDCI, kicked off on July 24. Over the next eight days, fourteen top labels will showcase their newest collections, which genuinely exemplify Indian artistry to the tee. These ateliers are ready to show their expertise through their avant-grande silhouettes, which celebrate the country’s rich Read More

Devnaagri
Designer Focused, Designer Interviews, Fashion, Interview, Jul / Aug / Sept 2024, Magazine

Handcrafting Artisanal Stories with Devnaagri

With a design vocabulary consisting of Gota Patti, Dori embroidery, and block-printing, Devnaagri’s designs weave a story of tradition, heritage, and craftsmanship. Infusing their artful designs with time-honoured techniques and silhouettes, the label’s creations spotlight India’s rich artisanal culture. Keep reading as the duo, Priyanka Jain and Kavita Jain, dive deeper into their design philosophy, Read More

Arjan Dugal
Designer Focused, Designer Interviews, Fashion, Interview, Jul / Aug / Sept 2024, Magazine

Innovating Heritage with Arjan Dugal

As the creative director of his eponymous menswear label and his late mother’s label, Simar Dugal – Arjan skillfully balances the rich heritage of the legacy brand with an edgy appeal.  In this exclusive interview, he takes us through his journey, the unique challenges of leading two distinct brands, and his relentless pursuit of creating Read More

Dhruv Vaish
Designer Focused, Designer Interviews, Fashion, Interview, Jul / Aug / Sept 2024, Magazine

Dhruv Vaish’s Art of Expression

Known for his fine craftsmanship and innovative designs, Dhruv Vaish’s sartorial excellence speaks volumes about his love for experimenting and upholding traditional elements. Join us for a conversation with the design maven, navigating through his thoughts on creativity, styling, and inspiration. FL: What brought you into the world of fashion? Take us to where it Read More

sureena chowdhri
Designer Focused, Designer Interviews, Interview, Jul / Aug / Sept 2024, Magazine

Law to Luxe: Sureena Chowdhri’s Couture Story

In an exclusive conversation with First Look, Govind Chowdhri, the dynamic force behind the burgeoning fashion label Sureena Chowdhri, shares his inspiring journey from the corridors of corporate law to the heart of the fashion industry. Read along to dive into the origins of their label, the philosophy guiding their creative process, and a sneak Read More

Designer Ethnic Store in London
Fashion, Guides, lifestyle, Listicle, Studio

Top 5 Indian Ethnic Wear Stores In and Around London

Throughout the years, Indian fashion has transcended borders and made a significant impact on the global fashion scene. Being a diverse country brimming with varied cultures, it comes as no surprise that the demand for Indian wear has invariably been high in the UK. With the new generation embracing culturally-rooted silhouettes for special celebrations, the Read More

Events, Fashion

Kim Kardashian’s Show-Stopping Outfits at the Ambani-Merchant Wedding

On her very first visit to India for the Ambani-Merchant wedding, Kim Kardashian stole the show in modern renditions of traditional celebratory attire. The model and entrepreneur embraced Indian wear in all its glory while incorporating her unique sense of style. The lavish weekend-long affair saw Kardashian dressed in breathtaking creations from sought-after Indian couturiers, Read More

Sheetal Batra
Designer Focused, Designer Interviews, Fashion, Interview, Jul / Aug / Sept 2024, Magazine

An Ode to Indian Craftsmanship: Sheetal Batra

Drawing inspiration from the traditional opulence and gentle evocations of a bygone era, Sheetal Batra’s timeless pieces celebrate the charm of India’s exquisite heritage while seamlessly blending culture and luxury. Anchored in soulful motifs and detailed embroideries, the eponymous label’s handcrafted designs spotlight the country’s eclectic culture through intricate elements. FL: With over 20 years Read More

Ritika Mirchandani
Designer Focused, Designer Interviews, Interview, Jul / Aug / Sept 2024, Magazine

Reinventing Indian Fashion ft. Ritika Mirchandani

Using intricate embroideries on new-age silhouettes, Ritika Mirchandani has created a niche for her aesthetic in today’s occasion wear market, winning the hearts of women who want to stick to tradition while breaking norms. In a candid conversation, we discovered where it all started for the young designer.  FL: Twelve years after your eponymous label Read More

Emma Chamberlain
Fashion, Influencer

Emma Chamberlain: Social Media’s Fashion ‘It’ Girl

Aptly referred to as ‘Miss Internet’ or ‘Comfort Queen,’ Emma Chamberlain has mapped her journey as a determined YouTuber, building her fanbase through candid authenticity and unfiltered vlogs. Tuning into Emma Chamberlain’s content feels like having a chat with an old friend. Her contagious on and off-screen persona, alongside keen eye for style, bagged her Read More