Considering giving your office looks a nudge towards glamour? We agree setting your workwear wardrobe is a job on its own. Whether you’re working at a creative or corporate setting, there is plenty of room for experimenting with your dictum. You don’t have to keep aside your divaesque charm in lieu of taking formal style Read More
Men’s fashion has been about the no-brainer crisp and well-groomed looks for decades now. But with street style, active wear and gender fluidity taking the centre stage, men are experimenting taking a step ahead from the tried and tested silhouettes. From incorporating vibrant colours to drapes and forms, the demeanour of a modern stylish man Read More
Hello Cancerians, It’s your month! And it’s time to treat yourself with a new wardrobe. We’ve got your back! The sign loves being the best dressed, without taking it overboard. While being classic, timeless and perfectly put together, there’s something romantic about their style. Think neutral hues with impeccable construction and hints of bling to Read More
Fashion is one of the most popular and profit making industries in the world, however, it also happens to be the second most polluting industry, second only to oil. Consumers are purchasing more clothes for less and don’t bat an eyelash before throwing it away. These clothes land up in dumpsters and aren’t particularly biodegradable Read More
Seeking a distinct style statement this festive season? Something that works effortlessly at honing your glam quotient and reaffirms your diva status on Instagram. Weddings hosted overseas are the perfect pretence to cut the monotony of classic traditional styles and embrace the allure of contemporary and negate the hassle of opulent ensembles. If there’s any Read More
In India, a nation renowned for its artisans and centuries-old crafts, the definition of ‘luxury’ today encompasses both ancient and modern elements. With the fashion industry constantly changing and growing, a select few luxury Indian designers have carved out their niche and made a mark with their work. From techniques to textiles, these brands are Read More
While the versatility of sarees deserves to be championed for decades to come, the incredible ways to drape and it’s access into almost any event whether low-key or showy never fails to fascinate us. The bonafide quirk queen- Masaba and master of weaves – Ekaya took the game a notch up with their latest collaboration Read More
Pernia’s Pop-Up Shop has pioneered luxury shopping giving fashion enthusiasts a front row experience of prestigious runways and first-hand access to the ateliers of premier designers from the comfort of wherever they are. With its extensive display of collections and top-notch unprecedented services, Pernia’s Pop-Up Shop has become a favourite destination for luxury fashion brands Read More
In case you haven’t heard, Pernia’s Pop-Up Shop’s massive End Of Season Sale is here! With up to 70% off on our favourite brands, how can we resist to shop? We scrolled through the sale and saw some of the most-wanted items from the countries top brands and designers. This epic sale has everything one Read More
Creating a bridal trousseau is a journey laden with profound significance for every bride-to-be. A trunk filled with jewellery, ensembles, and personal treasures, the bridal trousseau helps the bride-to-be to gracefully enter into a new chapter of life and every occasion leading up to the wedding day. While heirloom pieces have been high on the Read More
From the street to office hours and beyond, the ubiquitous blazer is a proven glam fix that can add more attitude to any look. If we take a walk back to sift fashion archives, the evolution of the blazer has been quite intriguing; from being a widely followed male uniform to introducing androgyny with its Read More
Do you ever wake up feeling like you want to seize the day and everything else around it? Do you ever draw your blinds wide and feel like the sun is practically smiling on your face? Or do you wake up feeling like today is not the day? Well, whatever is your morning mood, we’ve Read More
Denim has been a patent fashion item for years, from runway to racks to roads, we’ve seen it everywhere, especially on our legs (a.k.a jeans). We owe this wonder of jeans to two men of the 1800s who created the first pair of jeans which were worn by mill workers and soldiers of the war Read More
‘Less is more’ is the buzz word that’s winning the fashion scene currently. Embracing minimalism in all its glory is the new way to walk down to stardom. Understated pieces are easy to pull off, unlike the could-make-cringe-trendy pieces that you need to put a lot of thought in order to ace it perfectly. If Read More
As we transition from the summers into light pre-monsoon drizzles, it’s time you prep your wardrobe for the new weather. The coming days do promise gloomy days and weeks, but your style statement shouldn’t suffer the doom! We’re here to assist you to get through the rainy days with playful wearables. Solidify your fashionista status Read More