From social media presence to a globally-savvy living, we millennials have mastered and adapted every newly introduced thing in our realm. Being a generation of well travelled and independent women, our style beliefs as millennials are often associated with trends that are dictated on the runway. As we draw close to the most-coveted time of Read More
Luxury- a daunting, often misunderstood term! It’s simple yet complex. Many years ago, luxury meant expensive and unattainable to the general crowd. The dream factor hasn’t changed but throughout the years the meaning of luxury has definitely shifted. Let’s discover what luxury fashion is and what it means in today’s world. Luxury fashion is what Read More
With a progressive inclination towards slow fashion, making optimum use of the wardrobe and cleverly investing is a practice that sartorially-enlightened women are consciously embracing. The occasion wear ensembles primarily amount to a stouter amount of your wardrobe investment. You might be happy about hauling all your favourite Indian designer wear at marked down prices Read More
Things have been changing and we’ve got some amazing new launches to look forward to. You might have heard that Pernia’s Pop-Up Shop recently launched a Home and Living Section. Our home is the most important and sacred space, and truly is a reflection of our soul! Decor can really make a difference in our Read More
New and promising fashion designers are breaking out and making names for themselves with their signature styles. This article lists the top designers to note.
Fashion could be cyclical but there are a few classics that do not come with an expiration date. Holding its strong roots for decades now, the good-old anarkali is a piece you’ll find in every closet and heirloom. Customized with multiple panels that add up to a flared volume with a cinched waist or empire Read More
Considering giving your office looks a nudge towards glamour? We agree setting your workwear wardrobe is a job on its own. Whether you’re working at a creative or corporate setting, there is plenty of room for experimenting with your dictum. You don’t have to keep aside your divaesque charm in lieu of taking formal style Read More
Men’s fashion has been about the no-brainer crisp and well-groomed looks for decades now. But with street style, active wear and gender fluidity taking the centre stage, men are experimenting taking a step ahead from the tried and tested silhouettes. From incorporating vibrant colours to drapes and forms, the demeanour of a modern stylish man Read More
Hello Cancerians, It’s your month! And it’s time to treat yourself with a new wardrobe. We’ve got your back! The sign loves being the best dressed, without taking it overboard. While being classic, timeless and perfectly put together, there’s something romantic about their style. Think neutral hues with impeccable construction and hints of bling to Read More
Fashion is one of the most popular and profit making industries in the world, however, it also happens to be the second most polluting industry, second only to oil. Consumers are purchasing more clothes for less and don’t bat an eyelash before throwing it away. These clothes land up in dumpsters and aren’t particularly biodegradable Read More
Seeking a distinct style statement this festive season? Something that works effortlessly at honing your glam quotient and reaffirms your diva status on Instagram. Weddings hosted overseas are the perfect pretence to cut the monotony of classic traditional styles and embrace the allure of contemporary and negate the hassle of opulent ensembles. If there’s any Read More
In India, a nation renowned for its artisans and centuries-old crafts, the definition of ‘luxury’ today encompasses both ancient and modern elements. With the fashion industry constantly changing and growing, a select few luxury Indian designers have carved out their niche and made a mark with their work. From techniques to textiles, these brands are Read More
While the versatility of sarees deserves to be championed for decades to come, the incredible ways to drape and it’s access into almost any event whether low-key or showy never fails to fascinate us. The bonafide quirk queen- Masaba and master of weaves – Ekaya took the game a notch up with their latest collaboration Read More
Pernia’s Pop-Up Shop has pioneered luxury shopping giving fashion enthusiasts a front row experience of prestigious runways and first-hand access to the ateliers of premier designers from the comfort of wherever they are. With its extensive display of collections and top-notch unprecedented services, Pernia’s Pop-Up Shop has become a favourite destination for luxury fashion brands Read More
In case you haven’t heard, Pernia’s Pop-Up Shop’s massive End Of Season Sale is here! With up to 70% off on our favourite brands, how can we resist to shop? We scrolled through the sale and saw some of the most-wanted items from the countries top brands and designers. This epic sale has everything one Read More