We are halfway through the year, fashion trends have been refreshed, our closets deserve a fresh look too. In this digital age, where trends come and go in a blink of an eye, it’s challenging to be glued to our iPhones and always have the latest fashion. We’ve rounded up six emerging fashion trends that Read More
With Raksha Bandhan approaching us, it’s time for us to rekindle the affection and bond that we share with our siblings. As every festival in India is about togetherness, not a single celebratory occasion is complete without delightful family gatherings. Siblings and cousins meet, bond over their childhood memories, revel in each other’s company as Read More
White kurtas have had a legacy of their own. Defining elegance with innate divinity, the classic white kurta makes a solid case of an ethereal ethnic statement. Trust us, ethnic white overalls are anything but vanilla; in fact, dressier than ever! While its versatility factor is being manifested for various pret wears collections to make Read More
Everyone loves shopping- Let’s face it! The joy of getting a wardrobe refresh or buying a gorgeous outfit for a special function is incomparable. In our busy Millennial lives though, oftentimes we do not get the time spend hours of our day perusing stores, and Online shopping comes to our rescue. Pernia’s Pop-Up Shop has Read More
There have been many debates about the link between art and fashion- the similarities, boundaries and where the lines meet. Connoisseurs of luxury fashion believe that fashion is nothing but art that is wearable. Fundamentally synonymous with each other, the amalgamation of art and fashion is unquestionably an emphatic idea. Fashion designers have looked to Read More
From social media presence to a globally-savvy living, we millennials have mastered and adapted every newly introduced thing in our realm. Being a generation of well travelled and independent women, our style beliefs as millennials are often associated with trends that are dictated on the runway. As we draw close to the most-coveted time of Read More
Luxury- a daunting, often misunderstood term! It’s simple yet complex. Many years ago, luxury meant expensive and unattainable to the general crowd. The dream factor hasn’t changed but throughout the years the meaning of luxury has definitely shifted. Let’s discover what luxury fashion is and what it means in today’s world. Luxury fashion is what Read More
With a progressive inclination towards slow fashion, making optimum use of the wardrobe and cleverly investing is a practice that sartorially-enlightened women are consciously embracing. The occasion wear ensembles primarily amount to a stouter amount of your wardrobe investment. You might be happy about hauling all your favourite Indian designer wear at marked down prices Read More
Things have been changing and we’ve got some amazing new launches to look forward to. You might have heard that Pernia’s Pop-Up Shop recently launched a Home and Living Section. Our home is the most important and sacred space, and truly is a reflection of our soul! Decor can really make a difference in our Read More
New and promising fashion designers are breaking out and making names for themselves with their signature styles. This article lists the top designers to note.
Fashion could be cyclical but there are a few classics that do not come with an expiration date. Holding its strong roots for decades now, the good-old anarkali is a piece you’ll find in every closet and heirloom. Customized with multiple panels that add up to a flared volume with a cinched waist or empire Read More
Considering giving your office looks a nudge towards glamour? We agree setting your workwear wardrobe is a job on its own. Whether you’re working at a creative or corporate setting, there is plenty of room for experimenting with your dictum. You don’t have to keep aside your divaesque charm in lieu of taking formal style Read More
Men’s fashion has been about the no-brainer crisp and well-groomed looks for decades now. But with street style, active wear and gender fluidity taking the centre stage, men are experimenting taking a step ahead from the tried and tested silhouettes. From incorporating vibrant colours to drapes and forms, the demeanour of a modern stylish man Read More
Hello Cancerians, It’s your month! And it’s time to treat yourself with a new wardrobe. We’ve got your back! The sign loves being the best dressed, without taking it overboard. While being classic, timeless and perfectly put together, there’s something romantic about their style. Think neutral hues with impeccable construction and hints of bling to Read More
Fashion is one of the most popular and profit making industries in the world, however, it also happens to be the second most polluting industry, second only to oil. Consumers are purchasing more clothes for less and don’t bat an eyelash before throwing it away. These clothes land up in dumpsters and aren’t particularly biodegradable Read More