In harmony with art, architecture and culture, the history of India are abundant with heritage textiles that native craft clusters have practised and preserved through generations. While the handloom industry has nurtured these antiquated crafts, Indian designers have given it a centre stage with new-age interpretations. The evergreen hand block print, tie and dye patterns, Read More
Fashion
Breathing new life into retro style
There’s quite nothing like reminiscing the beauty of old-school things. From polka dots to puffed sleeves, tea-length, frills and even graphic print, some vintage-inspired elements have something endlessly alluring about them. In a season like no other, we’re celebrating the classics that will remain to charm us time and again. Here’s a lowdown on the Read More
A Zodiac Guide To Style Your Perfect Bridal Look
Weddings are serious business, especially when it comes to being a bride. It’s but natural to be in a dilemma about what kind of look best suits your personality. With the dynamic force that you are and all the evolving styles, it’s difficult to decide on the outfit that is the most ‘you’ on your Read More
In Focus: Kalista
The fashion choices of millennial & Gen-Z women are poles apart from the generations that preceded them. In the age of social media, where each one of us wants to embrace & showcase our unique tastes to the world, fashion has played a key role. Here’s where Kalista comes in with a burst of colour Read More
It kurta hybrids of the season
Every humble classic in our wardrobe has a centuries-old legacy. For instance, the kurta from early medieval origin has sustained as staple Indian wear amidst cyclical trends; with the elegance remaining uncompromised. Having served the test of time, the Indian kurta has evolved to harmonise with new-age style sensibilities. Staying true in its comfortable conduct, Read More
Fashion Trends You Should Know About this Season
Can’t decide what to wear as you stand in front of your closet for hours on end? Do you dread the inevitable phrase “I have nothing to wear!” before every important occasion? Fret not, for you’re not alone in this struggle. All you need is a wardrobe upgrade and we’ve got you covered! Here’s a Read More
What makes concept saris iconic
Almost a decade since pre-stitched sari resolved the dilemma of pleating six yards — concept saris have taken the forever spot on the style radar. What makes conceptual saris iconic to become a mainstay parallelly with the classic six-yards? Promising comfort, practicality and the quintessential allure of impeccably draped six yards all with a nip Read More
Journeying Jade By Ashima
When it comes to weddings or celebrations of any kind, nothing beats India. Brimming with culture & tradition, our country is known to go all-out and make everything an elaborate affair! In line with this larger-than-life narrative is the fashion industry, with designers & craftsmen creating wonders out of their ateliers. The Big Fat Indian Read More
Notes On Dressing For The Daytime
It’s no secret that the real party begins when the sun goes down. But that doesn’t mean the daytime doesn’t come with its own set of fun moments and surprises! The lunches with your BFF, Sunday brunches with the squad, grocery slash coffee runs, and everything in between – all of them have a dedicated Read More
In Focus: SOUP by Sougat Paul
Inspiration can come from anywhere, even the most unlikely places, and for Sougat Paul, the brainchild of SOUP – it comes from the smallest piece of fabric print, an old rug or even crockery. The most seemingly trivial texture or artwork holds the ability to instantly spark the designer’s imagination! Sougat Paul’s creations are highly Read More
Sustain Your Closet
All that you love – wouldn’t you want it to last forever? If you put in the time to maintain something, you can sustain it for a longer period. Provided, you make material choices mindfully! Typically, when we get ourselves a new piece of clothing that isn’t driven by a social media trend, we do Read More
What Type Of Bride Are You?
It’s no secret that at some point in time, as women, most of us have wondered what our wedding would look like! But have you ever given a thought to what kind of bride you will be? If you’re NOT nodding your head in agreement, then this quiz is for you! Go ahead and tick Read More
The Raksha Bandhan Checklist
The season of showering love on your sibling is here. With Raksha Bandhan celebrations in order, we’re looking forward to the day of intimate get-togethers with the siblings, exchange of gifts and traditional rituals that strengthen the bond. From noteworthy rakhis to thoughtful gifts, here’s a lowdown on the best buys for the sister who Read More
12 Celebrity & Influencer Approved Outfits From Our End Of Season Sale
Pernia’s Pop-Up Shop’s highly-anticipated end of season sale is here! Here’s everything your favourite celebrities and fashion influencers have been loving.
Megha and Jigar’s new collection, ‘Dori’, celebrates Rajasthani heritage.
The designer duo’s covetable new collection ‘Dori’– is a celebration of Rajasthani art, playful colours, architectural motifs – and showcases a contemporary take on cultural heritage. Established in 2013, Label Megha and Jigar have undoubtedly made a mark in the fashion industry. They are known for their sense of craft, exceptional quality, highly artistic design Read More