Fashion designer, professor and beauty pageant guru Hemant Trevedi talks to First Look about his career milestones. Hemant Trevedi trained at the Fashion Institute of Technology, New York before returning to India back in 1979. Trevedi says, “I came into the fashion scene in this country when the industry was barely getting started – be Read More
Designer Focused
An Ode to Wendell
The launch of the new flagship Wendell Rodricks store in Mumbai also marked the launch of ‘Reminiscence’. We take you through the space and the sentiment. Designer, environmental activist and author Wendell Rodricks who held his Goan cultural insignia close to his heart and home, ushered a new wave of resort chic in Indian fashion. Read More
A Journey of Modern Heritage
Distinguished for its captivating designs that effortlessly capture the spirit of Indian femininity, Gopi Vaid has evolved into a household name synonymous with luxury womenswear. Delve into the intricacies of the label’s recent collection, unravel the essence of their brand philosophy, and gain insight into their future aspirations – as we indulge in a candid Read More
The Evolution of Elegance
Bridging the gap between art and innovation, Charu Parashar helms a visionary blend of heritage and modernity. With a distinctive style marked by vibrant colours, cultural motifs, and traditional techniques, Charu Parashar‘s creations celebrate Indian craftsmanship while embracing modern sensibilities. Her designs, known for their fusion of traditional and contemporary silhouettes, reflect a dynamic balance Read More
Weaving Threads of Heritage
A creative tapestry of woven heritage unfolds as Arjan Dugal continues to uphold the uninterruptedelegance and legacy of Simar Dugal. The rich tapestry of Simar Dugal, an esteemed fashion label, has seamlessly woven itself into the fabric of Indian design legacy. As its beacon, the late Simar Dugal left behind an indelible mark, passing the Read More
The Artisan of Fusion
Reimagining Indian couture as timeless stories, Abhinav Mishra continues to blend cultural influences into glimmering threads and vibrant hues. Amidst the vibrant tapestry of India’s heritage, intricately woven into modern design, Abhinav Mishra stands as a visionary with a unique approach of his own. Renowned for his exquisite designs, Abhinav’s collections beautifully marry the rich Read More
A Symphony In Motion
Payal Singhal’s new demi-couture collection takes centre stage as she unveils ‘Fashion in Motion’; an ode to her 25 years of bohemian elegance. Amidst the grand celebration of a quarter-century of exceptional creativity, Payal Singhal proudly unveils the Fashion in Motion collection, an ode to renewal and resilience. As her eponymous label marks its 25th Read More
The Fashion Royalty
Ananya Panday and Manish Malhotra – the muse and the designer – come together to unveil a scintillating chapter of embellished evenings set against a dazzling destination for First Look. Actor Ananya Panday turned up as muse for the master of Indian couture, Manish Malhotra as they came together to create a sartorial dream at Read More
Weaving Surrealism
Sanjay Garg, founder of Raw Mango, on disrupting the textile space in India. Parrot, Mogra, Monkey. Angels and aliens. Traditional yet liberal. Rooted yet disruptive. Heritage seen through the lens of individuality. Textiles reimagined, woven and packaged with unapologetic rawness – one that transmutes into hyperlocal visuals painted with the warm tone of nostalgia. Binaries Read More
Saris Uninterrupted
Is sari an identity product of the past or does it have a modern metamorphosis? From loom to luxury, First Look maps design interventions in the landscape of handwoven saris. In several of his interviews, Hyderabad-based designer Gaurang Shah, founder of label Gaurang, has reiterated that growing up, he felt women were ready to move Read More
Indo-Western Styles Redefining Indian Menswear
Unveil a domain where the harmonious fusion of world cultures unfolds, empowering every intricate nuance to display the brilliance. Men today are increasingly gravitating towards Indo-Western styles. By blending global influences with cultural essence, these styles speak volumes in their refined simplicity. Every stitch and silhouette redefines the boundaries of fashion, reflecting today’s generation’s diverse Read More
Indian Designers’ Modern Manifestation of Ethnic Attire
With an unwavering commitment to preserving the rich heritage of Indian culture, several visionary designers have ingeniously infused modern elements into traditional attire, creating a stunning amalgamation that resonates with new-age fashion aficionados. Ancient techniques are juxtaposed with cutting-edge designs, classic silhouettes embrace bold experimentation, and the allure of Indian ethnic wear is reborn for Read More
Designers’ quest for veganism
While veganism is becoming increasingly popular, the use of plant-based material has also become something of a growing movement in fashion. Along with balancing socio-economic impacts, slow fashion is also making amendments to live free of animal-based products with innovative alternatives. Here’s a lowdown on brands that are helping make our wardrobe contents free of Read More
Art Meets Fashion in Jatin Malik Couture’s Latest Collection
It is no secret that Jatin Malik is one of the country’s most creative couture designers. A master of high-end ensembles with a distinct inspiration and global appeal, he likes to keep himself involved in his work and evolve with time in order to create timeless, intelligent designs. In the drive to create India’s most Read More
Decoding Fashion in Metaverse through Papa Don’t Preach by Shubhika
Since Mark Zuckerberg announced Facebook’s rebranding as Meta Company in November 2021, the word metaverse created ample curiosity. Everybody immediately hopped on Google to search for the word and understand its meaning. Going by the internet’s definition, the Metaverse is a 3D virtual space aimed at blurring the line between augmented and virtual reality. Virtual Read More